National Sales Manager

2 weeks ago

Des Plaines, Illinois, United States Plasticade Full time $200,000 - $250,000 per year

KEY RESPONSIBILITIES/ESSENTIAL JOB FUNCTIONS
:

  • Develop and execute sales and marketing strategies for the Signs Division to drive profitable growth, expand market share, and meet/exceed sales quotas
  • Manage and coach the Signs Division sales team while also directly handling key customer relationships, developing long-term customer commitment, closing strategic deals, and acting as a trusted advisor
  • Build and strengthen partnerships across Distributors/Wholesalers, E-commerce Resellers, and National & Key Accounts/Chain Sales
  • Secure product specifications into customer brand standards, menus, or equipment lists to establish long-term business relationships
  • Collaborate with Marketing to align internal and external strategies, ensuring strong brand visibility through promotions and events
  • Stay ahead of trends, competitors, and regulations to sharpen outreach efforts and deliver compelling value propositions
  • Represent Plasticade at trade shows, distributor open houses, and customer events (typically 200–500 attendees).
  • Lead high-impact presentations and negotiations with users, distributors, and suppliers to drive conversions and customer commitment.
  • Maintain a strong sales pipeline aggressively pursuing new clients with proactive outreach, lead generation, and follow-up.
  • Communicate clearly and manage budgets to support effective client acquisition
  • Responsible for the overall P&L for the portfolio of accounts – Bookings, Revenue, and Contribution margin
  • Contribute to forecasting and planning with real-time market and outreach insights
  • Foster a high-performing, collaborative team culture through accountability, engagement, and clear communication modeling Plasticade's values and leadership expectations.
  • Other duties as assigned.

POSITION REQUIRMENTS:

  • Bachelor's degree in Business, Marketing, or related field
  • Minimum of 10 years of progressive sales experience, including national account management
  • Minimum of 3 years of experience in a leadership capacity.
  • Experience selling products in standards/specifications driven industries
  • Excellent verbal, written, and presentation communication skills and strong ability to collaborate effectively with all levels of the organization (e.g. entry level to executives).
  • Strong negotiation and persuasion skills.
  • Self-starter with excellent problem solving, decision making, attention to detail, and project management skills.
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, SharePoint, etc.). Intermediate knowledge of ERP systems (Epicor experience is a plus) and proficiency in utilizing Customer Relationship Management systems (Salesforce experience is a plus).
  • Strong business acumen.

PREFERRED KNOWLEDGE/SKILLS:

  • Master's degree in Business Administration (MBA) or related field preferred.
  • Experience in sales and/or marketing in the signage industry is preferred.
  • Active leader and member of varied professional and community organizations.

WORK ENVIRONMENT/ PHYSICAL REQUIREMENTS:

  • Hybrid office-based with moderate noise levels & prolonged computer use. Occasional presence in non-climate-controlled, high-noise production & warehouse areas where appropriate PPE must be worn
  • Ability to travel up to 50% of the time
  • Total Compensation: $200k-$250k

This Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee and may be revised at any time by the Company.

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