Senior Growth Marketing Manager, Unannounced Game

Team Name:

Marketing

Senior Growth Marketing Manager, Unannounced Game | Irvine, CA

R026403

Job Title: Senior Growth Marketing Manager, Unannounced Game

Reporting to: Director, Lifecycle Marketing

Department: Global Growth Marketing

Contract Length: 6 months

Start Date: January, 2026

Location: Irvine, CA or Remote

Your Mission

Blizzard Entertainment is looking for a passionate, data-driven, and strategic Senior Growth Marketing Manager for a 6 month contract to design and execute player engagement strategies for an unannounced title. As a key member of the Lifecycle Marketing team, you'll play a critical role in shaping how players experience this new world—from their first interaction through long-term engagement and retention.

You'll help build the lifecycle foundation ahead of global launch, developing CRM frameworks, audience segmentation models, and personalized player journeys that support onboarding, live service engagement, and reactivation. The ideal candidate combines deep CRM expertise with a love for live-service gaming and a proven ability to turn insights into measurable, player-centric outcomes.

In this role, you'll partner closely with cross-functional partners to define and deliver best-in-class lifecycle programs that evolve alongside the game's live service strategy – connecting players to content, community, and each other through meaningful and timely communications.

This is a 6 month temporary position.

Key Responsibilities

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Strategy & Frameworks

• Architect the lifecycle marketing ecosystem for a new Blizzard game IP—defining CRM data flows, automation triggers, and segmentation logic that power player engagement.
• Design cross-channel journey frameworks that integrate in-game signals, behavioral data, and content cadence.
• Partner with Product and Analytics to align lifecycle programs with retention, engagement, and content goals.
• Build the infrastructure for onboarding, retention and reactivation programs that adapt dynamically to player behavior.

Data Intelligence & Optimization

• Lead experimentation frameworks that connect CRM activity to core KPIs like retention, churn prevention, and lifetime value.
• Collaborate with Data Science to develop predictive models for engagement and monetization.
• Translate complex datasets into actionable recommendations for content, communication, and product strategy.
• Establish lifecycle dashboards and measurement standards to track player journey health across channels.

Innovation & Automation

• Evaluate and pilot emerging CRM technologies, personalization tools, and cross-channel automation solutions.
• Partner with cross-functional partners to evolve platform capabilities and ensure systems scalability and data accuracy.
• Define QA, compliance, and data hygiene standards for CRM operations.
• Create testing frameworks that inform broader Blizzard marketing best practices.

Cross-Functional Leadership

• Serve as the lifecycle SME in go-to-market planning, providing insight into player engagement strategy and communication rhythm.
• Collaborate with Creative, Product, and Live Ops to ensure CRM content and triggers align with player motivations and franchise voice.
• Represent Lifecycle Marketing in leadership reviews, franchise syncs, and global marketing forums.
• Mentor peers and regional teams on lifecycle strategy, data literacy, and experimentation.

Operational Excellence

• Drive consistency, reliability, and quality across all lifecycle communications.
• Ensure alignment with global privacy, opt-in, and localization standards.
• Document CRM frameworks, decision logic, and best practices for cross-team reference and scalability.

Player Profile

Minimum Experience

• 8+ years' experience in CRM, Lifecycle, or Retention Marketing (gaming, entertainment, or live-service preferred).
• Proven success architecting multi-channel CRM ecosystems or lifecycle programs at scale.
• Advanced expertise in CRM platforms (Braze, Salesforce Marketing Cloud, Iterable, or equivalent).
• Strong proficiency with segmentation, experimentation, and performance analytics; SQL or Looker familiarity a plus.
• Experience influencing senior cross-functional partners in complex, data-rich environments.

Skills & Competencies

• Operates with autonomy and confidence; defines systems and frameworks rather than executing predefined ones.
• Expert analytical thinker who connects player behavior to strategic business outcomes.
• Exceptional communicator—able to translate data insights into persuasive storytelling and action.
• Collaborative and resilient; thrives in ambiguity and builds clarity through process and experimentation.
• Passion for gaming, live-service models, and Blizzard's player-first philosophy.

Bonus Points

• Experience launching or supporting early-stage titles or building CRM programs from the ground up.
• Experience partnering with engineering and data teams on lifecycle automation or platform enhancements.
• Familiarity with machine learning-driven segmentation or personalization systems.
• Global marketing experience and cultural fluency.

Your Platform

Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. ), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via , Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting

In the U.S., the standard base pay range for this role is $72, $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.