Product Marketing Manager, Customer Acquisition, Luna Prime Gaming Marketing

Define the next chapter of gaming entertainment for millions of players worldwide. At Amazon Luna Prime Gaming, we are building an industry-leading gaming service where players come to discover, play, buy and subscribe to the world's best video games. We are looking for a customer-obsessed, innovative and data-driven Product Marketing Manager (PMM) to join our team to drive our customer acquisition strategy.

In this role, you will be growing Amazon Luna Prime Gaming's marketing funnel at consideration and conversion steps. Your responsibility will include both growing established traffic channels, and unlocking new channels within or outside of Amazon's ecosystem. You will partner with numerous Amazon teams working on gaming IP or services (eg. Prime Video, Twitch), and with cross-functional Luna-PG stakeholders across Product and Business Development teams to build and scale new marketing channels. You will be customer-obsessed in understanding drivers of conversion, run tests, and advocate on behalf of our customers across the organization. You will formulate and rapidly execute marketing initiatives to drive acquisition, dive-deep into data to generate insights, and iterate and scale based on your learnings. You will operate with a worldwide scope, and adapt your strategy based on region-specific insights where applicable.

Key job responsibilities

• Develop and deliver the marketing strategy to maximize customer acquisition, focusing on traffic and conversion.

• Build partnerships across the immediate and broader organization, identify potential new traffic channels, and rapidly launch initiatives to test effectiveness and scale.

• Grow and evolve existing traffic channels, driving the strategy, initiatives and tracking mechanisms for continuous improvement.

• Partner with Product, UX and GTM teams to develop best-in-class landing page experiences and messaging to drive customer conversion.

• Build a deep understanding of traffic and conversion, and step up as the subject matter expert and thought leader in your domain. Regularly dive deep and inspect key metrics, work with data science teams to surface and analyze new metrics as needed. Identify patterns and key insights, surface in weekly/monthly business review mechanisms, and drive continuous learning and improvement.

• Manage the end-to-end execution of marketing campaigns: Define message & copy, drive legal reviews, provide & drive creative brief, define target customer segments, drive localization, campaign building, launching and performance tracking. Demonstrate hands-on leadership in developing and executing new initiatives from concept to completion. Leverage merchandising teams, marketing channel SMEs and Tech/BI teams to scale & automate.

• Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment.

• Adapt global strategies to meet local needs — identify country-specific nuances that require tailored approaches to maximize adoption and engagement while meeting legal requirements.

A day in the life
Your day will be a dynamic blend of strategic planning, cross-functional collaboration, and data-driven decision-making. You'll navigate complex marketing landscapes, craft compelling narratives that drive global impact, and develop marketing strategies that resonate across diverse markets. You'll work with teams worldwide to build and execute campaigns that strengthen our brand presence and drive business growth.

About the team
Our Amazon Luna Prime Gaming team is a passionate group of innovators dedicated to creating seamless, engaging gaming experiences. We're committed to breaking down barriers and connecting players globally through advanced technology and creative marketing approaches.

Basic Qualifications:
- 4+ years of professional non-internship marketing experience
- Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action
- Excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels of an organization
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes
- Experience with digital marketing tools and analytics platforms, and willingness to learn new tools

Preferred Qualifications:
- MBA, or Advanced degree
- Experience in developing and managing acquisition marketing or channel programs
- Experience marketing live services or subscription programs
- Gaming industry experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

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