Digital Marketing Manager

Digital Marketing Manager – Outdoor Living

Location:
Irving, Texas

Schedule:
Monday–Thursday in office | Friday remote

Compensation:
$85,000 – $115,000

Why This is a Great Opportunity

At PrimeSource Building Products, you will play a pivotal role in shaping and expanding our Outdoor Living digital footprint across fast-growing premium brands in the building products industry. This is an opportunity to influence brand strategy, lead integrated digital initiatives, and collaborate with innovative leaders across Marketing, Product, Sales, and eCommerce.

You'll join a values-driven organization that rewards creativity, continuous improvement, and results. If you're a strategic and hands-on marketer who thrives in high-growth environments and wants to make meaningful impact, this is the role for you.

Position Overview

The Digital Marketing Manager is a strategic and hands-on role responsible for developing, executing, and optimizing comprehensive digital marketing strategies to increase brand awareness, drive web traffic, generate leads, and support overall business objectives. This role manages the company's digital presence across multiple platforms—including websites, social media, SEO/SEM, email marketing, and digital advertising—to ensure a consistent and compelling brand message across diverse audiences.

This position will collaborate with internal teams and agency partners, oversee digital content development and analytics, and support sales and dealer networks with digital assets and tools. The ideal candidate blends creativity with analytic rigor, thrives in a fast-paced environment, and is passionate about measurable results.

Key Responsibilities

Strategy & Campaign Management

• Develop, execute, and optimize multi-channel digital marketing strategies including SEO/SEM, PPC, email, display advertising, social media, and content marketing
• Lead campaign planning and execution, including kick-off, timelines, stakeholder communication, and post-campaign reporting
• Partner with cross-functional teams and agencies to support product launches, promotions, events, and sales initiatives

Digital Content & Channel Management

• Manage and enhance company websites and digital platforms
• Create and publish engaging, optimized content across web and social platforms
• Develop blogs, newsletters, and digital content to educate and grow audiences

Analytics & Optimization

• Track and analyze web, social, and email performance using analytics platforms, CRMs, and advertising dashboards
• Provide actionable KPI reporting and recommend optimization strategies
• Conduct A/B testing to drive improved engagement and conversions
• Optimize user experience across digital funnels and touchpoints

Collaboration & Support

• Support sales teams, dealers, and partners with digital tools and content
• Manage project timelines and budgets with strong execution discipline
• Partner with creative and external partners to ensure alignment with brand and strategy
• Support trade shows, product launches, events, and training campaigns

Required Education, Skills & Experience

• Bachelor's degree in Marketing or related field, or equivalent experience
• 5+ years of experience in digital marketing; B2B or building products experience preferred
• Proven success managing SEO/SEM, paid digital campaigns, email, and social media
• Strong content strategy, inbound marketing, and customer-journey knowledge
• Exceptional copywriting, editing, and communication skills
• Advanced analytical and data-driven decision-making capabilities
• Demonstrated project management excellence in fast-paced environments
• Experience with:
• Google Analytics, Tag Manager
• Salesforce, Pardot, Marketing Cloud
• WordPress or similar CMS
• Workfront or other PM tools
• Adobe Creative Cloud
• Meta Business Suite & Microsoft Office
• HTML, CSS, or JavaScript experience is a plus

Equal Employment Opportunity Statement

PrimeSource Building Products, Inc. is an Equal Opportunity Employer. PrimeSource Building Products, Inc. is fully committed to equal employment opportunity (EEO) and maintaining a workplace free of discrimination and harassment based on race, gender, religion, age, color, national origin, disability, sexual orientation, genetic information, and other non-merit factors. All persons shall be afforded equal employment opportunity at PrimeSource Building Products, Inc.

PrimeSource Building Products, Inc. prohibits discrimination in all aspects of its personnel policies, program practices, operations, and relationships with employees and applicants, including but not limited to recruitment, hiring, and merit promotion. PrimeSource Building Products, Inc. promotes programs of affirmative recruitment and employment at all levels of the organization. PrimeSource Building Products, Inc. subscribes to, and will implement to the full extent, all applicable laws that promote equality of opportunity.

PrimeSource Building Products, Inc. welcomes and encourages applications from persons with disabilities and will reasonably accommodate the needs of those persons. PrimeSource Building Products, Inc. is firmly committed to satisfying its affirmative obligations under the Rehabilitation Act of 1973 to ensure that persons with disabilities have every opportunity to be hired and advanced based on merit within the organization.