Account Executive

2 weeks ago

Louisville, Kentucky, United States Block Communications, Inc. Full time $60,000 - $120,000 per year

Job Description

WDRB Media is seeking an Account Executive with a proven track record of growing core business accounts, selling new business, and managing current relationships. The ideal candidate thrives in a team-oriented environment, has strong interpersonal skills, and a desire to succeed The top priority at WDRB is our positive work culture. This is the perfect opportunity for someone who possesses a "good to great" philosophy, loves to WIN, and is looking for a career in Media Sales.

Essential Job Duties:

  • Represent the station to its customers in a professional manner while exhibiting a positive attitude about the station and its employees at all times.
  • Negotiate broadcast television and digital buys with assigned advertisers and agency representatives.
  • Conduct customer needs analyses and propose marketing and advertising campaigns to meet those needs.
  • Prospect for and sell special projects to new customers as well as existing ones.
  • Build client relationships at both the agency and advertiser levels.
  • Draft and/or obtain statistical, narrative and/or other reports as requested.
  • Input client orders and work with the account manager to manage revisions, make goods, and other order-related responsibilities.
  • Monitor the competition and maintain awareness of assigned account activity at all times.
    Meet and exceed individual sales goals, in support of achieving station and market goals and initiatives.

Minimum Qualifications

  • A competitive nature and an unwillingness to settle or give up.
  • Thorough knowledge of Nielsen ratings use and methodology.
  • Energetic self-starter; Proven track record for selling new business.
  • Strong verbal and written communication skills including superior listening skills and the ability to make effective presentations both on one-on-one and in a group setting
  • Ability to multi-task and work effectively in a high-pressure and fast paced environment
  • Superior organizational and project management skills
  • Strong interpersonal skills, including the ability to develop and maintain strong business relationships
    Valid Driver's License and clean driving record required

Education and Experience

  • Bachelor's Degree in a related field or equivalent training and experience

  • Minimum 4 years of successful sales and marketing experience
    Broadcast sales and digital experience preferred

Computer Skills

  • Excellent working knowledge in Microsoft Office Suite (Excel skills required; Word and PowerPoint proficiency preferred)
  • Knowledge of sales software preferred such as Efficio, WideOrbit, One Domain, Media Audit, and CMR
    Familiarity with Microsoft 365 TEAMS and other Microsoft applications

Why WDRB is the best place to work:

  • Low-cost family health benefits including Health, Dental, and Vision

  • Company paid Health Savings Account

  • 100% paid Life Insurance, Short Term and Long Term Disability

  • Incredible 6% employer 401K match

  • Competitive paid time off

  • Half-price YMCA membership

  • Opportunities for learning and growth

  • Collaborative Team with a strong values-based culture

  • Learn from industry-leading talent

  • WDRB was voted a Best Place to Work in Kentucky 9 years in a row.

WDRB is an Equal Opportunity Employer (EOE).

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