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Digital Marketing Associate

2 weeks ago

San Francisco, California, United States Reserve Full time $70,000 - $90,000
About Reserve

Reserve is building decentralized, index-style "token folios" that give people simple, diversified exposure to crypto. We work at the intersection of DeFi, indices, and real-world adoption. The marketing team sits in the middle of product, BD, and community, and your job is to help us turn that into clean, consistent execution every day.

This role is for someone early in their career who's hungry, organized, and comfortable moving fast. If you wait around to be told what to do, this won't be a fit.

What You'll Do

You'll be the execution engine for day-to-day digital marketing:

Campaign & Digital Execution

  • Help execute and track digital marketing campaigns across email, LinkedIn, PR, and other channels.

  • Build, schedule, and QA marketing emails and announcements (product updates, campaigns, educational content).

  • Assist in managing paid and organic campaigns (briefs, assets, tracking links, reporting).

  • Keep our content and campaigns organized in our project management tools (Notion, Sheets, whatever we're using).

Email Outreach & Comms

  • Support outbound email outreach to partners, media, KOLs, and communities (building lists, drafting initial copy, tracking replies).

  • Help draft and polish external comms: announcements, media briefs, talking points, blog distribution, community updates.

  • Coordinate with PR / comms partners to make sure timelines, assets, and messaging are aligned.

Media, Social & Community Support

  • Assist in publishing and maintaining a consistent posting cadence on social channels.

  • Clip, format, and upload content (threads, snippets, simple graphics with templates) to support launches and ongoing campaigns.

  • Monitor key channels for mentions, feedback, and opportunities; flag what actually matters to the team.

Reporting & Ops

  • Pull basic performance metrics (opens, CTR, traffic, conversions, follower growth, etc.) and put them into simple summaries.

  • Maintain clean contact lists, segmented audiences, and campaign sheets so nothing gets lost.

  • Generally: keep things organized so senior marketing isn't chasing down links, assets, and status updates.

What We're Looking For

Must-haves:

  • 1–2 years of experience in digital marketing, growth, CRM, or similar role (agency, startup, or tech preferred).

  • Based in San Francisco or New York City (or willing to be) with ability to come in-person when needed.

  • Strong organizational skills – you can keep multiple campaigns, docs, and deadlines straight without dropping things.

  • Execution-first mindset – you bias toward getting things done, not talking in circles.

  • Base knowledge of crypto/blockchain – you don't need to be a degen, but you should understand basics (L1/L2, wallets, tokens, DeFi at a high level) and be willing to go deeper.

  • Clear written communication, you can write concise, clean copy and you care about details.

  • Comfortable using tools like Google Workspace, basic email/CRM tools (Klaviyo, Mailchimp, etc.), and social publishing tools.

Nice-to-haves:

  • Experience with simple design tools (Figma, Canva) to adapt existing templates.

  • Familiarity with analytics tools (GA4, basic dashboards, UTM tracking).

  • Experience in Web3, fintech, or financial products.

Compensation & Benefits

  • Salary: $70,000–$90,000 depending on experience.

  • Tokens: ~$10,000 equivalent in tokens (details discussed in the interview process).

  • Benefits: Comprehensive health benefits, paid time off, and standard holidays.

401(k): Employer-sponsored 401(k) plan.