Social Media Marketing Manager

Who We Are

As science and technology increasingly shape our lives, the Museum of Science strives to equip and inspire everyone to use science for the global good while keeping up with the pace of change. Among the world's largest science centers and New England's most attended cultural institution, we engage nearly five million people a year – at Science Park and in museums around the world, in classrooms, and online.

The Museum's singular location connecting Boston and Cambridge puts us at the junction of some of the world's most influential academic institutions and industries, local and state government, schools, and the public. Trusted by each sector, we are ideally positioned to convene, inspire, and create meaningful experiences for all. Come join us on our mission to inspire a lifelong love of science in everyone and living our vision for a world where science belongs to each of us for the good of all of us.

Why We Need You

We are seeking a strategic, hands-on Social Media Marketing Manager with proven experience in education publishing, curriculum products, or ed-tech. This role is pivotal: you'll lead the social strategy that grows awareness, adoption, and sales of the Museum's YES STEM products across educator communities nationwide.

This position reports to the Museum's Head of Social Media, ensuring your work is aligned with our overall brand voice and strategy, while you partner daily with the YES team to deeply understand and market the products.

What You'll Accomplish

• Lead social strategy & execution: Build and manage multi-platform campaigns (Facebook, Instagram, LinkedIn, TikTok, YouTube, Reddit) to drive awareness, engagement, and sales of YES STEM products.
• Drive educator engagement: Create compelling content tailored to educators and administrators—balancing sales-driven content with mission-driven storytelling.
• Generate measurable results: Convert social engagement into qualified leads, nurture them through the funnel, and support adoption at both B2B (districts, schools) and B2C (educators/parents) levels.
• Amplify YES thought leadership: Elevate YES's visibility nationally by promoting its research insights, classroom resources, and product launches across educatorfacing channels and events.
• Collaborate & align: Partner with YES product, sales, and education colleagues as well as Museum-wide marketing teams to ensure consistency and maximize ROI.

What We're Looking For (Competencies)

• Education sector expertise: Demonstrated experience marketing in the education space (ed-tech, curriculum, or publishing) with an understanding of school/district decision making cycles.
• Social media mastery: Proven track record of building organic and paid campaigns that drive measurable engagement and sales.
• Content creation & storytelling: Exceptional writing and editing skills with the ability to create educator-first content across social and digital platforms.
• Data-driven decision-making: Skilled in using analytics, CRM (HubSpot preferred), and marketing automation to optimize performance.
• Collaboration: Strong ability to partner across product, education, and sales teams while aligning with Museum-wide digital/social strategies.
• Creativity & resourcefulness: Ability to maximize impact with lean budgets while balancing brand voice with performance goals.

Requirements
:

• Bachelor's degree in marketing, Communications, Digital Media, Education, or related field.
• Social media and Digital Marketing experience with proven results in the education sector.
• Experience with product launches, conference marketing, or STEM/education products strongly preferred.

How We Work-Our Values

Everyone
: We are everyone's museum. We pursue equity and celebrate every person for who they are. We foster an inclusive environment in which we value and respect diversity.

Service
: We serve our colleagues and community. We hold ourselves accountable to be a trustworthy public resource, and to support a sustainable, just and evidence-based future.

Learning
: We love learning. We are curious about the world and want to share our joy and wonder with others. We value open minds and recognize that everyone has more to explore, discover and create.

Connection
: We find strength in connections. We collaborate across communities, organizations and disciplines to make science relevant and accessible to all.

Boldness
: We dream big. We boldly push ourselves forward, pursuing new ideas and challenges. We experiment and learn from our failures as we seek to inspire purpose, spark imagination and encourage hope

Salary Range

$76,000 - $95,000 USD