Creative Director, Luxury

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.

The Creative Director for Bose Luxury brings passion, vision, and leadership to crafting luxury storytelling that reflects the sophistication of our high-end products. This role is responsible for elevating luxury communications , developing elevated and desirable brand worlds for luxury consumers & advisors - serving as a creative guide for engaging discerning consumers, and attracting top talent. Working closely with internal partners and external agencies, the Creative Director will define how Bose Luxury is represented through elegant design, aspirational content, refined advertising, and immersive experiences. They will lead a team of creatives to deliver compelling narratives and distinctive communications across digital and traditional luxury channels, ensuring every touchpoint embodies the exclusivity and craftsmanship of the Bose Luxury brands (McIntosh, Sonus faber, Sumiko) .

Primary Responsibilities

• Develop and inspire creative outputs aligned with strategic objectives.
• Partner with Marketing Strategy, Media, Sales, Partners, and Dealers (Resellers) to deliver effective creative across all channels .
• Ensure consistency in brand identity, editorial voice, and visual expression.
• Present creative concepts persuasively and clearly to stakeholders.
• Apply consumer insights to communications and articulate creative rationale.
• Oversee product imagery and content for site, apps, and partner platforms.
• Provide creative direction to partners, sponsors, and influencers on content creation.
• Review and interpret creative briefs and guide the team's work product.
• Ensure cohesive creative execution across online and offline channels.
• Foster a strong creative culture and recruit exceptional talent.
• Support career development of creative team members and inspire high performance.
• Champion world-class creative experiences and represent the voice of the customer.

Knowledge, Skills, and Experience

• Creative Strategy: Connect consumer insights to creative platforms that resonate across mediums.
• Creative Direction: Provide clear, compelling feedback to internal teams and agencies.
• Agency Partnerships: Collaborate effectively with production companies and creative firms.
• Concept Development: Drive innovative ideas and emotionally resonant communications.
• Luxury Expertise: Experience working with global luxury brands, luxury markets, consumers, events and media
• Leadership: Skilled in team management and fostering collaboration toward shared goals.
• Customer Experience: Deep understanding of what drives consumer engagement.
• Trend Awareness: Stay current on cultural and industry trends.

Education & Experience

• 15+ years of creative experience, with at least 3 years leading creative teams.
• Proven experience managing people and creative processes.
• Global experience and a diversity mindset.

At Bose, you're inspired to be and do your best and are rewarded for your unique talents Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of New York, New York is: $181,000-$248,800.The hiring range for other Bose work locations may vary.

In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we're creating what's next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let's Make Waves.

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Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC's "Know Your Rights: Workplace discrimination is illegal" Poster is available here: Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Please include "Application Accommodation Request" in the subject of the email.

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Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.