Head of Creative Technology

2 weeks ago

New York, New York, United States HEIGS Full time $250,000 - $300,000 per year

This is an equity-based advisory role. The exact structure will be discussed individually.

HEIGS — New York / Paris / Switzerland / Remote

HEIGS is a Swiss luxury house defined by restraint, precision, and modern craftsmanship. Every piece is handmade in France and shaped by a distinctly Swiss sensibility: quiet design, considered materials, and an uncompromising eye for detail. As we enter our next chapter, we're seeking a senior creative partner who can translate this ethos across the digital world, with taste, and technical excellence.

Role Overview

The Head of Creative Technology & Content
oversees the entire digital identity of HEIGS. This role blends creative direction with digital architecture, ensuring the brand's online presence reflects the same discipline and refinement found in our physical products. You navigate seamlessly between concept and execution, visual identity and technical structure, tradition and innovation. A deep understanding of Swiss culture and European luxury codes is essential — as is the ability to express them through modern digital systems.

We recognize that committing to an equity-only partnership requires trust and confidence.

We take this partnership seriously, and we are committed to building a relationship rooted in clarity, respect, and long-term shared values.

Key Responsibilities

Digital Experience

  • Lead the evolution of the HEIGS website — from front-end design to back-end architecture
  • Build a digital environment that reflects the Heigs brand and Swiss sensibilities.
  • Develop product pages, customization flows, and content modules with luxury-level finesse
  • Ensure performance, stability, and exceptional user experience across all devices

Creative Direction & Content

  • Define and maintain HEIGS' digital visual language
  • Oversee art direction for campaigns, editorials, and seasonal materials
  • Create content that speaks to a global luxury audience
  • Ensure elegance and consistency across all digital touchpoints

Creative Technology & Innovation

  • Use generative AI to support concepting, visuals, and digital experimentation
  • Build efficient creative systems, templates, and workflows
  • Explore emerging tools that enhance production quality, storytelling and experience

Culture, Social, and Aesthetics

  • Guide the visual and editorial direction of HEIGS on social platforms
  • Identify relevant cultural shifts and visual movements
  • Bring an internet-native awareness of design, taste, and visual trends
  • Maintain the quiet, crafted, Swiss-rooted identity of the brand in all outputs

Technical Ownership

  • Manage Shopify structure, integrations, CMS logic, and performance
  • Build clean systems for inventory, attributes, custom interiors, and product drops
  • Ensure strong analytics, tracking, and data flow across the digital ecosystem

What You Bring

  • A strong understanding of Swiss culture, aesthetics, and design principles
  • Fluent English; French strongly preferred (additional languages are an advantage)
  • Senior experience with luxury brands, ideally in leather goods or fashion
  • Proven ability in digital design, creative direction, and website architecture
  • Hands-on expertise with Shopify, theme customization, and CMS systems
  • Advanced use of Gen-AI tools for content and creative development
  • Refined, modern taste rooted in European visual culture
  • The ability to move between high-level creative thinking and detailed execution
  • A calm, structured, and precise working style

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