Area Business Development Director

Joining The Springs Healthcare and Rehabilitation means joining us and ML Healthcare on our mission: To DELIVER together excellent patient care and experience through our core values. We believe in growing and developing our local leaders to be passionate healthcare experts and excellent business assets in our communities. Our associates are our most valuable asset playing an intrinsic role towards our mission.

Area Business Development Director

Austin, TX

The Job

The Area Business Development Director acts as a liaison between internal and external referral sources, and internal operations. This role is responsible for establishing and maintaining long lasting relationships with physicians, case managers, and other referral sources, and ensuring appropriate patient placement through clinical screening assessment in conjunction with internal clinical leadership. Additionally, the Area Business Development Director assists with the coordination and implementation of processes for Admissions and Marketing in a designated local area or territory.

Full Time Benefits

• Very Competitive Pay
• Monthly Bonus Potential
• Vehicle Allowance and Cell Phone Reimbursement
• Business Credit Card to use for lodging
• Generous Paid Time Off (PTO) and Holidays
• Medical
• Dental
• Vision
• Company-paid life insurance & LTD/AD&D insurance
• Short-Term Disability
• Supplemental Insurances (Hospital Indemnity, Cancer Policies, Legal Plans, & More)

Responsibilities and Deliverables of the Role

In this position, the Director of Business Development will achieve budgeted census goals for the communities by:

• Assist with the coordination of Admissions training for the designated communities in the area.
• Assist in educating and providing processes to facilitate the external process for admissions in designated area.
• Assist in organizing in-service training, community programs, or other marketing programs.
• Assist wit with providing sales and marketing education to Admission Coordinators and Business Development Directors.
• Assist with market development in designated area.
• Participate in review and evaluation of marketing efforts.
• Ensure ongoing communication with management regarding marketing reports and trending analysis; Provide quarterly assessment of marketing efforts for designated communities is assigned area.
• Achieve monthly and quarterly budgeted admissions.
• Establish and cultivate professional relationships with referral sources to generate repeat referral opportunities.
• Attend conferences and professional seminars, as requested, to promote the Community.
• Provide timely and detailed input to marketing budget.
• Demonstrate knowledge of the acute setting and marketplace to stay abreast of healthcare changes and/or trends.
• Perform competitive analysis of competitor communities on periodic basis as requested.
• Conduct presentations and tours of the Community to potential referral sources and families.
• Submit timely and accurate reports.
• Communicate activities, progress, issues and/or concerns to Administrator.
• Work with Administration on an ongoing basis regarding concerns and issues which impact census building in the Community; Respond to requests and participate in field ride-along and trainings.
• Identify need and opportunity for the Community to package programs with clinical, nursing, and medical directors to market specific diagnosis-based services.
• Develop strategic annual and 90-day sales plans based upon budgeted census needs, payor mix, and patient mix.
• Schedule, coordinate, and promote educational/CEU activities for referral sources, to support ongoing professional development.
• Convert referrals into admissions in a timely manner.
• Maintain working knowledge of state and federal regulations that pertain to admissions and marketing.
• Track physician non-monetary items for compliance and submit to ML Healthcare Management. Adhere to all Stark Laws and Anti-Kickback statutes.
• Attend in-service and educational programs, as requested.
• Exercise universal precautions in the Community environment to protect against exposure to infectious diseases.

Alignment with the core values of ML Healthcare and the community is a requirement for this position.

Qualifications

• Must live in the Austin Region (main community will be Cedar Park, TX)
• Must be able to travel to Henderson and Kemp, TX
• Minimum 3 years experience as a marketing representative, or clinical liaison in a healthcare environment. (Austin Medical Center) Working experience and knowledge of local medical community preferred.
• Bachelor's degree in related area preferred but High School Diploma or equivalent a must.
• Successful track record in leading, managing or direct sales and marketing, preferably in Skilled Nursing Healthcare environment;
• Possess a professional level of knowledge in physician relations, case managers, social workers & insurance companies in the local market; extensive knowledge of local provider and medical communities.
• Ability to assess and respond to the needs of physicians, discharge planners, patients and family members.
• Experience with lead generation and prospect management.
• Excellent verbal and written communication skills; the ability to call, connect, and interact with referral sources on all levels.
• Persuasive and goal-oriented.
• Possesses an energetic, outgoing, and friendly demeanor.
• Excellent analytical and time-management skills
• Ability to be available for occasional evenings for marketing events, weekend coverage, and routine day travel.
• Ability to communicate effectively (written and verbal) with medical and administrative staffs as well as patients and families, in an assertive, professional manner.
• Ability to complete necessary reports in a timely and accurate manner.
• Exhibit a sense of urgency for goal achievement with a strong commitment to results.
• Proficient in the use of computer systems (Word, Excel, Electronic Health Record system, etc.)
• Must have excellent command of English language.
• Must possess the ability to make decisions using discretion and independent judgment with respect to matters of significance to the Company.
• Must be in good standing with the Federal and State Government.
• Must have professional-level knowledge of physician relations.
• Ability to interface with case managers and insurance companies.
• Ability to travel within assigned area.
• Ability to self-direct

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.