Performance Media Manager, Paid Social

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range
$152, $198,000.00

What's the role?
We're seeking a Platform Manager to lead our Paid Social & Display – Low Funnel Execution team. You'll oversee platform specialists, drive full-funnel campaign execution, and collaborate with strategy, analytics, and product teams to optimize performance through advanced attribution and feed management. This role requires a deep understanding of paid social and display ecosystems, multi-touch attribution systems, and how to use data-driven insights to refine campaign performance.

This is a full-time position reporting to the Director, Media Execution. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy's Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy's Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What's this team like at Etsy?
The Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy's growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment. We collaborate closely and partner with teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale.

What does the day-to-day look like?

• Lead the strategy, execution, and optimization of large-scale paid social and display campaigns to improve ROI.
• Manage and mentor a team handling campaign builds, QA, and performance tracking.
• Own day-to-day execution for one key platform, ensuring campaigns are built, optimized, and scaled to meet performance goals
• Partner with cross-functional teams to prioritize initiatives, streamline workflows, and ensure flawless delivery.
• Translate platform insights into actionable strategies and creative guidance.
• Foster collaboration, innovation, and continuous improvement through process refinement and automation.
• Of course, this is just a sample of the kinds of work this role will require You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• Proven Media Leadership: 5+ years driving performance for large-scale ($25M+) paid social and display campaigns, with a demonstrated ability to hit ROI targets.
• People Leadership: At least 2 years of experience managing teams, with a passion for developing others and bringing out their best.
• Hands-on Platform Expertise: Deep experience across major platforms (e.g., TikTok, Pinterest, Meta, Google Display Network, and emerging channels), including campaign building, optimization, and reporting.
• Technical & Analytical Expertise: Familiarity with data tools such as Looker, Mobius, or Google Analytics, combined with knowledge of multi-touch attribution (MTA) models and partners.
• Strategic Problem Solver: Ability to assess and communicate key risks and opportunities, influence creative strategy, and align media execution to business goals.
• Collaborative Spirit: A natural collaborator who builds positive relationships across teams, drives alignment, and ensures shared accountability for outcomes.

Additional Information
What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.