Social Media Specialist

Social Media Specialist - Job Description

Location: Dublin, OH

Department: Social Media

Employment Type: Full-Time; hybrid in-office

Minimum Experience: Entry-level

We are a national digital dental marketing agency looking for a full-time Social Media Specialist who concentrates on curation, implementation, tracking, and optimizing our social media campaigns across applicable channels, including, but not limited to, Facebook, X, Instagram, LinkedIn, YouTube, and Google Business Profile for our clients. We are in search of a team member who can learn and operate our platforms and adapt to our current internal and external processes and methods to build brand awareness and manage clients' social media platforms.

The ideal candidate is highly detail-oriented, organized, creatively driven, and committed to strong quality assurance across all content and deliverables. They should thrive in a fast-paced environment, communicate proactively, and deliver polished, accurate work while managing multiple clients and deadlines. We are looking to hire promptly and welcome candidates who can begin contributing quickly and confidently.

Responsibilities

• Day-to-day content creation on Facebook, X, Instagram, LinkedIn, YouTube, and other social platforms
• Design, create, and maintain clients' social media presence and implement a posting strategy
• Manage and monitor organic and paid social media efforts 
• Create and optimize graphics and videos
• Build brand voice for clients and follow brand guidelines consistently
• Perform quality assurance checks on social media content to ensure accuracy, consistency, and brand alignment
• Brainstorm new and creative growth strategies for social media and content marketing (email and blogs)
• Provide input for social media advertising campaigns
• Strong written, proofreading, and verbal communication skills 
• Troubleshoot technical issues on social platforms if needed 
• Use strong analytical ability to evaluate viewer experience and engagement across multiple social platforms
• Evaluate emerging social media, review, and digital marketing channels and trends. 
• Provide thought leadership and perspective for adoption where appropriate
• Meet with clients in a team environment to communicate social media and digital marketing strategy
• Consult with clients and internal team members about social media campaign strategies
• Build strong relationships with team members and clients 
• Identify social media trends and insights
• Lead analysis of key social insights
• Measure and report performance of all digital marketing campaigns and assess against goals

Required Skills/Abilities

• Strong organizational skills and attention to detail
• Commitment to quality assurance and consistently delivering polished, accurate work
• Creative ability in content development, storytelling, graphic design, and video editing
• Experience capturing both photo and video content, with strong video editing skills
• Demonstrated experience managing all aspects of digital marketing, including email, social media, and online advertising campaigns, and content-related strategies with an emphasis on strong copywriting skills
• Strong copywriting, proofreading, and communication skills
• Ability to manage multiple clients, projects, and deadlines in a fast-paced environment
• Quick learner who adapts to systems, tools, and established workflows
• Self-motivated and driven; willing to work in a fast-paced environment
• Solid knowledge of website and social analytics tools
• Proficient in Adobe Creative Suite, Canva, and Meta Business Suite
• Knowledge of scheduling platforms: Hootsuite or a similar platform
• Capable of interpreting data and making recommendations about best practices in digital marketing to improve client performance

Education and Experience

• Bachelor's degree in marketing, journalism, communications, or a related field
• Digital marketing: 2+ year(s)
• Agency experience preferred

Benefits and Compensation

• 401(k)
• Medical benefits, dental, and vision
• Paid vacation
• Compensation based on experience
  

Job Type: Full-time; hybrid in-office

To apply, please submit your resume, cover letter, and portfolio. Applications without these items will not be prioritized. Please include desired compensation.

While this role is posted as full-time, contractor consideration may be available for the right candidate. Please note in your application if you are interested in contractor opportunities.

About Us
Whiteboard Marketing is a national dental marketing agency based in Dublin, Ohio. We are a family owned-agency built on teamwork, support and passion for helping each other grow professionally. We offer our clients customized digital solutions to help fill their schedule, grow their brand and allow them to focus on providing quality patient care. Our clients are at the forefront of all we do.

EOE