Marketing and Business Development Analyst

1 day ago

United States SourcePro Search Full time $80,000 - $120,000 per year

Marketing and Business Development AnalystLocation: New Jersey OfficeSalary Range: $80,000 – $120,000 (commensurate with experience)

SourcePro Search is partnering with a leading law firm to find a Marketing and Business Development Analyst to join their high-performing Marketing Department. This strategic role is ideal for a data-savvy, research-driven professional who thrives at the intersection of analytics, market intelligence, and business growth strategy.

What You'll Do:

  • Conduct in-depth market research and competitive intelligence to identify trends, target opportunities, and support practice group growth strategies

  • Create detailed client, prospect, and industry intelligence reports to inform business development efforts

  • Track and analyze legal market developments, competitor activities, and industry-specific opportunities

  • Leverage data and analytics to support strategic marketing and business development initiatives

  • Maintain and enhance the firm's CRM and experience databases, ensuring accurate matter reporting and data integrity

  • Assist in RFPs, proposals, and pitch materials, ensuring alignment with firm brand and strategic goals

  • Develop new marketing collateral to promote the firm's services to targeted audiences

  • Manage and track outreach campaigns using the firm's CRM system, measuring engagement and results

  • Produce impactful submissions for legal rankings and awards, collaborating with PR partners when needed

  • Partner closely with attorneys and practice leaders to execute targeted business development initiatives

  • Provide backup support during team absences or high-volume workload periods

What You'll Bring:

  • Bachelor's degree with 3–5 years' experience in marketing, business development, or analytics

  • Professional services experience (law firm, accounting, consulting) strongly preferred

  • Exceptional writing, proofreading, and editing skills

  • Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines

  • Advanced skills in Microsoft Excel and PowerPoint

  • Familiarity with Nexl, Foundations, Bloomberg Law, and Dun & Bradstreet a plus

  • Strong interpersonal skills and ability to work both independently and in a collaborative team setting

  • Willingness to travel between offices as needed

If you're ready to bring your analytical expertise, market insight, and strategic thinking to a respected and dynamic legal team, we'd love to connect.

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