Digital Paid Media

2 weeks ago

Atlanta, Georgia, United States Alloy Full time

Alloy is seeking a skilled Digital Paid Media & SEO Specialist to support our growing Paid Media & Search Department. This is an excellent opportunity for a results-oriented, self-motivated professional to contribute to a variety of client campaigns using data-driven optimization strategies.

Primary Responsibilities
This role combines the key functions of a Paid Media Analyst and a Search Engine Optimization Analyst.

Paid Media (SEM/PPC)

  • Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients
  • Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, LinkedIn, and Meta
  • Manage various campaign elements such as ad copy creation, bid management, and budget allocation
  • Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels
  • Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement
  • Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations

Search Engine Optimization (SEO)

  • Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages
  • Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities
  • Optimize existing content and assist in the creation of new SEO-focused content to increase incoming traffic
  • Monitor and evaluate search results and search performance across major search channels
  • Stay updated with SEO, search engine, social media, and internet marketing industry trends and developments
  • Collaborate with marketing and advertising teams to execute elements of a client's digital marketing strategy

Qualifications

  • Experience: 4-6 years of demonstrable experience in paid search, preferably working at a marketing agency.
  • Paid Media Proficiency: Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads. Experience with other relevant digital advertising platforms (LinkedIn & Meta) is a plus
  • Analytical Skills: Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic
  • SEO Tools: Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)
  • Certifications: Google Ads Certified and Google Analytics Certified are required. Experience working with Google Search Console and Google Tag Manager is also required
  • Education: A bachelor's degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired

  • Soft Skills:

  • Strong attention to detail and ability to manage multiple campaigns and projects simultaneously

  • Excellent written, oral, and verbal communication skills
  • High levels of integrity, autonomy, self-motivation, and an eagerness to learn

Location & Requirements
This is a Hybrid/In-person and remote role. Being based within 30 miles of Atlanta, GA is preferred.

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