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Paid Digital Marketing Specialist
2 weeks ago
**MUST RESIDE IN THE ATLANTA, GA AREA** Work at Home Opportunity
Paid Digital Marketing Specialist - Financial Solutions - Full-time
BELAY is a growing and vibrant, Atlanta, GA-based company that offers virtual staffing solutions in the areas of Virtual Assistants, Marketing Assistants, and Financial Specialists. We are a fast-paced team of high performers that work extremely hard but also know how to have a great time. Culture is a top priority and our values are lived out daily.
Who is BELAY? Click here and enjoy
Below are the position requirements.
Job purpose
The focus of this role is to lead BELAY's paid-channel marketing efforts specifically for BELAY Financial Solutions, driving high-quality lead generation, industry visibility, and market momentum. This person will support our growing Accounting Services business—Bookkeeping, Fractional CFO, and Outsourced Accounting—by targeting key decision-makers and industries with relevant, strategic, and scalable paid media initiatives.
You'll join a top-tier, fast-moving in-house marketing team that values smart thinking, creative experimentation, accountability, and continuous learning. You'll execute quickly, optimize constantly, and help BELAY expand its market share in the outsourced financial services space. Your work will directly contribute to increasing qualified Financial Solutions leads, accelerating pipeline growth, and ultimately creating successful long-term BELAY clients.
This role partners closely with cross-functional teams and oversees paid-channel vendors to ensure campaigns are targeted, efficient, and continuously improved. You will become the subject-matter expert on paid media for Financial Solutions, developing a deep understanding of how prospects in accounting-focused markets interact with BELAY's ads and funnel. Partnering with product owners and revenue teams, you'll ensure Financial Solutions marketing plans are fully aligned with paid strategy and driving new revenue for the business.
Duties and responsibilities
As a BELAY Corporate Team member, you will professionally represent the company in all virtual and in-person interactions. You are expected to exemplify our mission, vision and core values daily, fostering a collaborative and positive team environment.
Key Responsibilities
Develop a deep understanding of the Financial Solutions customer journey, from awareness through conversion, across our paid media ecosystem (Google, Meta, LinkedIn, etc.).Design and implement paid strategies that place BELAY Financial Solutions in front of prospects and move them through the customer journey to drive awareness, consideration and conversion to grow revenue. Manage the vendors/contractors that support our paid efforts collaborating with them for strategy and holding them accountable for results. (Included but not limited to LinkedIn, Meta, Twitter, Google, and other paid media vendors) Responsible for pulling and analyzing monthly advertising reports, utilizing whatever tools necessary to build and develop insights based on the data, and making recommendations based on the data. Continue your own professional development by prioritizing learning and staying on top of the changes in paid channels as well as possible new channels for BELAY. Partner closely with the Financial Solutions team to ensure paid strategy aligns with business goals, service-line positioning, and target industries.Support Financial Solutions campaigns, promotions, webinars, funnels, and experiments with paid-channel amplification.Support the Growth Marketing Manager on all company initiatives. Proactively meet team needs, strive for excellence, and do so with a collaborative lens, a ton of grace, and zero ego.Partner with the BELAY Marketing Team to maintain consistent branding across all channels, initiatives, and campaigns.Use Salesforce and HubSpot as core tools for tracking lead flow, campaign attribution, and performance.Research as needed to assist with marketing initiatives.Bring new, test-ready ideas to the team to continually improve Financial Solutions performance and efficiency.Manage assigned projects to successful completion as needed.Qualifications
This role requires a motivated and trustworthy self-starter with strong communication and technological skills who thrives both independently and on a team. Our ideal corporate team member is flexible, creative, well-organized and ready to roll up their sleeves to get the job done
2+ years experience managing paid marketing campaigns (Google, Meta, LinkedIn or others) and working with outside vendorsBachelor's degree or equivalent work experienceA high degree of autonomy with the capability of working remotelyWorking conditions
BELAY Corporate offers full-time remote work, requiring a dedicated, distraction-free home office for standard Monday-Friday business hours, with occasional travel for some roles. As a full-time, exempt W-2 employee, you'll join a vibrant, award-winning company culture where you're a valued, engaged team player in a thriving organization.
Physical requirements
This position does not have any physical requirements at this time.
Salary range
$72,000 - $75,000DISCLAIMER: We've recently seen job postings claiming to be from BELAY that aren't affiliated with our company. Please be sure to only apply to our positions on and only reply to emails ending in
