Regional Sales Manager

Perricone Farms, a leading citrus juice supplier based in Newport, California, is seeking a results-driven and strategic
Regional Sales Manager
to lead sales efforts in the
Midwest region (Illinois, Minnesota, Wisconsin, Michigan)
. As one of the nation's largest suppliers of premium craft citrus juice, Perricone Farms is actively expanding its presence in the foodservice sector, produce distribution channels, and regional chain accounts, and is seeking a skilled professional to lead and support this strategic growth.

This is a high-impact role offering long-term career growth, stability, and a competitive benefits package including health, vision, dental, life insurance, and a 401(k) plan.

Summary:

The
Regional Sales Manager (RSM)
will focus on developing and executing strategic initiatives to grow our presence in foodservice, produce distribution networks, and with regional grocery and hospitality chains. This role is responsible for achieving regional sales targets, nurturing key relationships.

The ideal candidate has a strong background in foodservice sales, a deep understanding of distributor networks, and a proven ability to build lasting partnerships that drive revenue growth.

Essential Duties and Responsibilities:

• Serve as the face of
  Perricone Farms and Natalie's Orchid Island Juice Co.
  within the assigned territory, focusing on foodservice operators, produce distributors, and regional chain accounts.
• Develop and execute a territory sales strategy to exceed revenue goals and increase market share within key non-retail channels.
• Build, manage, and grow relationships with foodservice distributors, broadliners, produce houses, and key operator accounts.
• Lead and support a team of 4–5 sales reps to achieve territory goals and profitability targets.
• Conduct impactful sales presentations, product trainings, and business reviews with key customers and distributor partners.
• Identify new business opportunities across restaurants, hospitality, healthcare, institutional, and convenience food channels.
• Work collaboratively with accounts receivable to resolve customer billing issues and ensure timely payment.
• Use CRM tools to track sales activity, maintain accurate records, and manage the sales pipeline effectively.
• Analyze sales data and market trends to identify growth areas and strategically expand white space.
• Partner with marketing, operations, and production teams to align sales efforts with company goals.
• Represent Perricone Farms at trade shows, regional foodservice events, distributor meetings, and customer presentations.
• Monitor and report on competitive activity, customer needs, and industry trends to inform company strategy.

Food Safety & Compliance:

• Adhere to all plant, state, and federal
  OSHA, EPA, FDA, HACCP
  , and
  SQF
  regulations.

Organizational Relationship:

Reports to the Director of Sales – National Accounts

Qualifications:

• Location:
  Based in the Midwest territory (Illinois, Minnesota, Wisconsin, and parts of Michigan)
• Education:
  Bachelor's degree in Business, Marketing, or a related field preferred
• Experience:
• Minimum of 5+ years of sales experience in the
  beverage, CPG, or food & beverage industry
  , with a strong emphasis on
  foodservice, produce distribution
  , or
  regional chain account management
• At least 2 years in a
  territory or regional sales management
  role focused on
  non-retail channels
• Track Record:
  Demonstrated success in meeting or exceeding sales goals and managing
  key foodservice or distributor accounts
• Skills:
• Excellent communication, negotiation, and presentation abilities
• Strong relationship-building skills with foodservice operators, distributor partners, and chain account buyers
• Travel:
  Ability to travel up to 50% within the assigned region
• Work Ethic:
  Highly self-motivated, organized, and able to manage multiple priorities in a fast-paced environment

This job description is not intended, and should not be construed, to be an all-inclusive list of all responsibilities, skills, efforts, or working conditions as associated with a job.
While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.