Director of Marketing and Communications
6 days ago
Vision:
Drive Economic Growth in the region
Essential Duties and Responsibilities:
- Plan, organize and direct overall communications strategies and marketing activities for the organization
- Manage, plan, and implement a proactive communication and marketing program to enhance the reputation, visibility, and membership of the Economic Alliance
- Oversee internal and external communications and presentations in close relation with fellow Economic Alliance staff and councils
- Oversee the content for Economic Alliance's digital communication, including the website, social media, all content marketing, custom publications, and newsletters.
- Create marketing materials and assets for the Economic Alliance, Economic Alliance Foundation and special district partners
- Act as liaison between Economic Alliance and any outsourced marketing and communications consultants
- Prepare written material for distribution on behalf of the organization including but not limited to membership materials, economic development, event and program brochures, publications, news articles and press releases
- Provide marketing, design and communication support to all facets of the organization and other team members.
- Work with external key stakeholders collaboratively to accomplish common goals.
Education & Experience Required:
Minimum of 10+ years of experience in positions whose primary responsibilities include: marketing, public relations, corporate and/or marketing communications. More than three years serving in a supervisorial role. Bachelor's Degree in relevant field required. Industry experience or credentials preferred.
Required Skills and Abilities:
- A passion for Cedar Rapids Metro Economic Alliance's regional mission and helping Iowa businesses and employees thrive
- Energetic, flexible, and collaborative team members, with the ability to help develop projects and spearhead their implementation
- Proactive with the ability to manage workflow and prioritize responsibilities
- Outstanding written and verbal communication skills
- Superior interpersonal skills: ability to interact with people in a friendly, professional manner
- Knowledge of digital marketing and traditional communication trends and a strong desire to maintain technical expertise and enhance knowledge base and abilities in these areas
- Exceptional attention to detail, with the ability to manage multiple, complex projects simultaneously and in an effective and organized manner
- Demonstrated proficiency with Microsoft Office products and comfortable with technology
- Ability to manage a team of people and mentor/coach for growth
- Social media management (across multiple channels)
- Graphic design, photo and video editing
- Adobe Creative Suite, InDesign, Illustrator a plus
- Google Analytics, website maintenance and e-mail marketing tools
- Experience managing budgets, staff and external partners/agencies/clients
- Proven project management, time management and organizational skills
- Demonstrated media relations experience, contacts, and earned-media results
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