Digital Marketing Strategist

POSITION PURPOSE

The Digital Marketing Strategist leads the planning, execution, optimization, and performance reporting of integrated digital campaigns across paid media, SEO, website, and social platforms. This role is responsible for aligning digital efforts with business objectives to drive growth, engagement, and measurable results. Reporting to the SVP Marketing and working closely with cross-functional teams, the strategist blends data-driven insight with creative strategy to develop high-impact campaigns. The ideal candidate is data-driven, creative, and detail-oriented, with a strong understanding of performance marketing and digital best practices.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Campaign Strategy & Execution

1. Create, manage, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and industry-specific platforms.

2. Develop strategy and content to support business line marketing (mortgage, consumer, business banking) and brand awareness initiatives.

3. Lead A/B testing strategies and campaign optimization based on real-time performance data.

Website Management & SEO

1. Oversee day-to-day management of the organization's external website, including landing page creation, content updates, and performance improvements.

2. Collaborate with SEO agencies to develop and implement SEO strategies (on-page, off-page, technical) to drive organic traffic growth and improve search rankings.

3. Use tools like Google Search Console and SEMrush to monitor site health and performance.

Analytics & Reporting

1. Track and analyze campaign KPIs (CTR, CPC, CPA, ROAS, etc.) using Google Analytics (GA4), Looker Studio, and platform dashboards.

2. Create detailed campaign performance reports with actionable insights and strategic recommendations.

3. Present data findings and marketing strategy updates to internal stakeholders and leadership.

Creative Development

1. Develop high-performing ad copy, digital display creative, and promotional messaging aligned with brand standards.

2. Collaborate with design resources or use tools (Adobe Creative Suite) to create static and animated ads for campaigns.

3. Ensure all content is compliant with financial regulations and accessibility standards.

Social Media Oversight

1. Grow the organization's social media presence across platforms including LinkedIn, Facebook, Instagram, Tiktok, and emerging channels.

2. Develop monthly content calendars, paid social strategies, and performance reports.

3. Work with internal teams to ensure consistent, relevant, and engaging messaging across all touchpoints.

Cross-Functional Collaboration

1. Collaborate with internal departments including mortgage, business banking, HR, and community engagement to align digital efforts with business priorities.

2. Support CRM and lead-gen integration strategies, tracking digital leads through the full conversion funnel.

3. Coordinate with external vendors, media buyers, and agency partners as needed.

4. Maintain in-depth knowledge of organization's products, services, and business channels, and maintain current knowledge of industry trends and opportunities.

5. Other related tasks as assigned.

QUALIFICATIONS

EDUCATION/CERTIFICATION: Bachelor's degree in Marketing, Communications, Advertising, or related field required. Google Ads, Meta Blueprint, or SEO certifications preferred.

REQUIRED KNOWLEDGE:

Strong understanding of performance data and the ability to make strategy adjustments based on insight. Familiarity with HubSpot, Salesforce, or similar CRM platforms preferred. Knowledge of accessibility standards, ADA compliance, and financial marketing guidelines preferred.

EXPERIENCE REQUIRED:

• 3+ years of experience in digital marketing strategy, with a proven record of campaign performance and optimization required. Experience in financial services or regulated industry preferred.
• Hands-on experience with:
• Google Ads, Meta Ads Manager, and YouTube advertising
• Google Analytics 4, Google Tag Manager, and Looker Studio
• Website CMS platforms (e.g., Craft or similar)
• SEO tools (SEMrush, Moz, Screaming Frog, etc.)
• Social media scheduling and analytics tools (SproutSocial, HubSpot)

SKILLS/ABILITIES:

• Excellent written communication and visual storytelling skills.
• Ability to work effectively, accurately, efficiently with a high degree of attention to detail.
• Ability to organize and prioritize multiple projects and responsibilities while working in a fast-paced, deadline-oriented environment.
• Ability to be flexible and responsive to provide the highest quality of service to internal and external members.
• Ability to balance creativity and analytical thinking.
• Proficiency using Microsoft Office Suite (Word, Outlook, PowerPoint, Teams, SharePoint, Excel).

Successful candidates must pass pre-employment credit checks, background checks, and drug screens.

Orion FCU is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, national origin or any other federal or state protected class. We maintain a drug-free workplace and perform pre-employment substance abuse testing. If you are unable to complete this application due to a disability, contact us to ask for an accommodation or an alternative application process.