Manager, Local Digital Marketing

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period

For more information about our benefits, see below

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary

The purpose of this role is to provide local digital marketing support to assigned Rentokil Terminix Brands and Markets. This role serves as a key link between Corporate Rentokil NA Marketing and the Region/District operations teams, as well as cross functional teams, on local marketing strategies and planning.

This role is responsible for understanding regional operations objectives and budgeting, planning and executing of marketing/advertising/promotional programs to support those objectives while adhering to corporate goals and guidelines. The ultimate need is to build and secure brand equity and drive regional and local business results.

Key Performance Indicators

• Delivery: Execution to agreed Performance & Digital Marketing Strategy Plan
• Growth: Retention to targets, local search visibility
• People: Retention / Engagement / Enablement
• Market Success: Market share growth
• Brand: Ratings and Reviews

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Develop, plan, and execute local digital strategy through deploying marketing programs to promote Rentokil Terminix brand products and services, drive brand growth and leads to generate revenue
• Collaborate with Brand & Category Marketing Teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies
• Oversee strategy and execution of ratings/reviews programs, as well as local listings across all branches/brands
• Utilize lead generation strategies and tactics to drive KPI's and support regional brand awareness and revenue growth
• Build strong regional/district relationships and become a true partner, connecting field and corporate to a single mission
• Develop marketing materials in collaboration with their local marketing associate team
• Coordinate with regional marketing managers and internal channel owners local market plans sponsorships and promotions
• Coordinate reporting of lead generation activities and analyze performance with analytics team and communicate with the sales and field operations teams
• Support Public Relations opportunities in local markets
• Monitor marketing collateral to ensure adherence to corporate identity and branding standards across all channels.
• Flexibility to support and assume various roles as needed within a small team, always maintaining a partner and customer focus.

Required Experience

• 5+ years of digital marketing experience required, 10+ years of business, marketing or digital experience preferred
• 3+ years of Owned Media experience (SEO, Website optimization)
• 3+ years of Paid Media experience (Paid Search, Display, Social)
• 3+ years of local marketing experience (local listings, ratings and reviews, etc.)
• 3-5 years of Marketing management experience
• Knowledge of digital tools to communicate with, foster collaboration, and share best practices with marketing and sales professionals a plus.
• Deep knowledge of digital optimization strategies and best practices.
• Must possess superior verbal and written communication skills.
• Excellent organizational skills with a heightened sense of attention to detail are key characteristics of the perfect candidate.
• Strong interpersonal skills that allow for healthy internal and external relationships are a must.

Required Leadership Traits and Characteristics

• Outstanding communication skills with demonstrated ability to influence at all levels with a range of internal and external stakeholders including customers, employees, trade unions, investors, analysts, regulators, government bodies and suppliers as required.
• Strives towards making a positive impact on society and the environment across the Marketing spectrum, establishing Rentokil Terminix as a leader in this space
• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

Formal Education, Qualifications or Training

• Bachelor's degree in a related area, BA or BS;
• Master's degree preferred.
• 3 - 5 years of Marketing management experience
• Knowledge of digital tools to communicate with, foster collaboration, and share best practices with marketing professionals a plus.

Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable

accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

• Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.
• Sitting for long periods of time while using office equipment such as computers, phones and etc.
• Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.
• Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:

• Close visual acuity to perform detail oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm's reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

Incumbent will be subject to:

Inside working conditions: The change of building environment such as with or without air conditioning and heating.

No sponsorship or OPT available

Base Pay Range $102,000 - $132,600 / year

While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

Click here to read more about our Total Rewards Program which includes:

Professional and Personal Growth

• Multiple avenues to grow your career
• Training and development programs available
• Tuition Reimbursement benefits (for FT Colleagues)

Health and Wellness

• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

Savings and Retirement

• 401(k) retirement plan with company-matching contributions

Work-Life Balance

• Vacation days & sick days
• Company-paid holidays & floating holidays
• A company mindset that prioritizes health, safety, and flexibility

We are looking for individuals who want to make a difference where our customers live and work. Is that you?

This company is a Drug Free workplace.

Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.

California residents click here to review your privacy rights.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre-hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply.