Junior Marketing Associate

7 days ago

East Berwick, Pennsylvania, United States AFC Industries, Inc. Full time

**About AFC Industries**

AFC Industries is a growing manufacturing and technology solutions provider headquartered in Berwick, PA. We design and build ergonomic workstations, command-and-control consoles, medical carts, and more for customers around the world. As we expand, we're looking for a resourceful, detail-oriented **Junior Marketing Associate** who's eager to get hands-on experience across every corner of a modern B2B marketing program.

**What You'll Do**

You'll join a small, supportive marketing team and dive into projects that touch every stage of the buyer journey---from first impression to repeat purchase.

**Trade Shows & Events**

  • Research and recommend high-value trade shows; maintain a rolling calendar of opportunities.
  • Coordinate logistics (booth, collateral, shipping, travel) and post-show follow-ups with Sales.

**High-Volume Email & Direct Mail**

  • Execute segmented email blasts; manage A/B tests, list hygiene, and quarterly list acquisition.
  • Produce weekly internal mailings and monthly external catalog/postcard drops.
  • Refine copy, imagery, and calls-to-action to boost open, click-through, and conversion rates.

**Digital Advertising & Web**

  • Assist with Google Ads and other PPC channels; monitor spend, keywords, and ROI.
  • Optimize SEO across five corporate sites and regional microsites; track rankings and analytics.
  • Create new landing pages, update product content, and measure site performance against KPIs.

**Content & PR**

  • Draft press releases and pitch to targeted online outlets.
  • Maintain an editorial calendar for blogs, podcasts, brochures, and social channels (LinkedIn, Facebook, Instagram, X/Twitter, YouTube, Pinterest, Snapchat, Yelp).
  • Coordinate magazine ad schedules and digital-ad placements by modality and frequency.

**Product & Promotion Support**

  • Help launch new products by preparing web pages, brochures, and campaign assets.
  • Partner with Sales to evaluate active promotions, recommend next steps, and track results.

**Analytics & Reporting**

  • Monitor inbound/outbound call metrics, web-bound leads, email performance, and ad results.
  • Present weekly dashboards and "what's next" action items to the marketing and sales teams.

**What You Bring**

  • Associate's or Bachelor's degree in Marketing, Communications, or related field (in progress/ comparable experience).
  • 0--2 years of marketing experience (internships count).
  • Familiarity with at least one email platform
  • Basic knowledge of Google Ads, Google Analytics, and SEO best practices.
  • Strong writing skills and an eye for clean, compelling visuals.
  • Organized, proactive, and comfortable juggling multiple deadlines.
  • Proficiency in Microsoft Office; Adobe Creative Cloud a plus.
  • Why AFC?**
  • **Competitive Pay:** Starting at $20 per hour.
  • **Growth Path:** Expand your skills in trade-show marketing, digital advertising, e-commerce, and analytics.
  • **Team Culture:** Tight-knit group that values initiative, creativity, and continuous improvement.
  • **Impact:** See your ideas turn into real-world campaigns that drive revenue.

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