Revenue Marketing and Growth Expert

Marketing Specialist -
Revenue Marketing and Growth

Agentic AI Data Modeling & SaaS company

Location: Remote/Hybrid

Overview:

We are seeking a dynamic Revenue Marketing and Growth Specialist to join our team. This role involves contributing to and implementing comprehensive marketing strategies, optimizing marketing funnels through iterative processes, and driving growth and new customer acquisition through data-driven experiments and innovative tactics. The ideal candidate will be passionate about marketing, highly analytical, and ready to tackle the challenges of a fast-paced startup environment.

Responsibilities:

• Support execution of marketing campaigns across digital, social, and event channels
• Coordinate production of content assets (blogs, communities (Reddit, Medium, LinkedIN) whitepapers, testimonials)
• Manage social media calendar; monitor engagement and coordinate responses
• Oversee a community of influencers and partner contacts committed to advancing the cause of of Agile Data Modeling.
• Track campaign performance and collate marketing analytics reports
• Assist in organizing webinars, virtual events, and conference sponsorships
• Interact with customers and partners for social proof content (reviews, case studies)
• Maintain brand assets and help ensure visual/style consistency across platforms

Key Responsibilities:

• Strategic Development:
  Create and execute marketing strategies that align with company goals.
• Constantly Experimenting:
  Try, Fail, Learn, Succeed. You're relentlessly searching for your next tactic as you build up a toolbox of what works. We already have several growth engines on cruise control, you're going to help us find the next ones. You're fearless and will try anything. You put a high value on the new and promising. You're not interested in what everybody else is doing; you're looking at what they're not doing
  yet
  .
• Process Optimization:
  Establish and refine marketing tools, processes, and workflows. Automate everything, never do something manually more than twice.
• Cross-Functional Collaboration:
  Work closely with Customer Success and Product departments to ensure cohesive marketing strategies and effective communication of the product's value.
• You Love Befriending Customers
  : Customers, and users of our product are your favorite people, to meet, interview, survey, and study. You learn everything you can about them and use our brand strength to build strong, lasting relationships that lead to referrals and years of fidelity.
• Growth Campaign Management:
  Launch, track, and optimize marketing campaigns across multiple channels.
• Content Visionary and Storyteller:
  Own the content calendar and tell the story of your brand and company in order to engage prospects, customers, candidates, and partners.
• Brand Building:
  Collaborate with the founding team to maintain a high-quality brand narrative.
• Partnership Development:
  Establish and maintain strategic partnerships and media relationships.
• Performance Monitoring:
  Manage the marketing budget and KPIs to ensure efficiency and goal achievement. You're constantly on top of objective, data-driven performance metrics. You'll gravitate toward activities that yield positive, incremental improvements day after day, and you measure constantly.

Qualifications/Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 1-2 years' experience in B2B SaaS marketing preferred
• Familiarity with PLG strategies a plus
• Strong writing/project management skills
• Proficiency in tools such as HubSpot, Canvas, Webflow, Reddit, Medium and LinkedIn.
• Resourceful and Innovative:
  Ability to recommend and implement tools and strategies that scale effectively.
• Analytical Skills:
  Strong data-driven approach to measure and improve marketing strategies.
• Startup Enthusiast:
  Thrives in early-stage startup settings, ready to build marketing foundations from scratch.
• Passion and Drive:
  Motivated by the company's mission and ready to roll up sleeves to achieve goals.

Desired Skills:

• Demand Generation:
  Expertise in creating and running successful demand generation programs.
• Community Building:
  Ability to leverage online tools and mediums to build audiences and foster community of individuals with like-interests.
• Analytical Mindset:
  Ability to track campaigns, optimize for success, and manage marketing budgets effectively.
• Communication:
  Excellent written and verbal communication skills.
• Tech-Savvy:
  Familiarity with modern MarTech stacks and tools.
• Innovative Thinking:
  A track record of pushing the innovation envelope in marketing strategies.

Impact:

As a Revenue Marketing and Growth Associate, you will play a pivotal role in shaping the marketing strategy, driving growth, and ensuring the success of our marketing initiatives. Your innovative approach and strategic vision will be crucial in achieving our business objectives and taking our brand to new heights.