Marketing & Media Manager

1 week ago

Fort Lauderdale, Florida, United States Execufy Full time $90,000 - $120,000 per year

Role Overview

The Marketing & Media Manager will lead Execufy's brand, media, and outreach strategy. This position will manage a small team consisting of an Industry Researcher and a Social Media Manager, ensuring their work comes together to create compelling, data-backed, and engaging media content. The manager will oversee content selection, newsletters, branding, and outreach efforts — with the ultimate goal of growing Execufy's visibility, credibility, and user adoption in the hospitality industry.

Core Responsibilities

  1. Team Leadership & Collaboration

* Directly manage and mentor two team members:

* Industry Researcher → ensures data, insights, and trends are available to back all content.

* Social Media Manager → executes daily posting, community engagement, and content scheduling.

* Assign priorities, set timelines, and ensure the team produces high-quality, consistent output.

* Act as the bridge between leadership vision and the execution team.

  1. Content & Social Media Strategy

* Oversee and approve final LinkedIn content selections to maximize engagement and credibility.

* Work with the Social Media Manager to maintain a consistent posting schedule and engagement strategy.

* Ensure content aligns with Execufy's voice, branding, and strategic goals.

  1. Newsletter & Email Campaigns

* Produce and oversee the weekly Execufy newsletter in KIT.

* Curate highlights from the week's best posts, insights, and industry spotlights.

* Collaborate with the researcher to add valuable data or trend commentary.

* Optimize email performance by tracking open rates, click-throughs, and engagement.

  1. Industry Engagement & Outreach

* Develop and run industry spotlights with prospective users and hospitality leaders.

* Collaborate with the researcher to identify which individuals, associations, or trends to feature.

* Coordinate outreach campaigns to increase Execufy's visibility in the hospitality space.

* Support partnership campaigns with branding, collateral, and media coverage.

  1. Branding & Creative Direction

* Maintain and evolve Execufy's brand identity across all platforms.

* Oversee design, messaging, and positioning in all media formats (social posts, newsletters, spotlights, decks, etc.).

* Work with leadership to ensure brand strategy aligns with overall growth and business goals.

  1. Analytics & Growth

* Review analytics from social, email, and outreach efforts weekly.

* Provide reports and recommendations to leadership on engagement and conversions.

* Continuously refine strategies to improve results.

* Stay updated on hospitality marketing trends and best practices to keep Execufy competitive.

Success Metrics

* Team performance: effective use and development of the researcher + social media manager.

* Content engagement: growth in followers, likes, shares, and comments on LinkedIn.

* Newsletter success: consistent delivery with high open/click rates.

* Industry visibility: number and quality of industry spotlights and outreach conversions.

* Brand strength: consistent and recognizable Execufy presence across all media.

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