Social Media

ABOUT NAFSA: Association of International Educators

With more than 10,000 members, NAFSA: Association of International Educators is the largest and most comprehensive association of professionals committed to advancing international higher education. Based in the United States, we provide programs, products, services, and a physical and virtual meeting space for the worldwide community of international educators. The association provides leadership to its varied constituencies through establishing principles of good practice and providing professional development opportunities. NAFSA encourages networking among professionals, convenes conferences and collaborative dialogues, and promotes research and knowledge creation to strengthen and serve the field. We lead the way in advocating for a better world through international education.

NAFSA believes that international education advances learning and scholarship, fosters understanding and respect among people of diverse backgrounds and perspectives, is essential for developing globally competent individuals, and builds leadership for the global community. We believe that international education lies at the core of an interconnected world characterized by peace, security, and well-being for all.

POSITION SUMMARY

The Social Media and Content Specialist is responsible for elevating NAFSA's presence across digital platforms and acts as a critical internal liaison. This person will be responsible for working across the organization to ensure that NAFSA is represented with one unified brand in outward-facing content. This hands-on role leads day-to-day creation and execution for our social media, nurturing a continued sense of community and supporting NAFSA membership, conferences, programs, and services.

ESSENTIAL FUNCTIONS

Social Media Strategy and Management (40%)

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement and audience growth across all platforms.
• Manage day-to-day social media activities, including content scheduling, posting and engagement.
• Monitor trends, audience behaviors, and platform updates to ensure strategies remain effective.
• Track and analyze performance metrics to assess campaign success and optimize future content.

Content Creation and Management (35%)

• Create, curate, and edit engaging content aligned with organizational priorities.
• Serve as the primary creator of day-to-day visual assets and content graphics.
• Partner with external creative agencies and freelancers for more complex or specialized design initiatives.
• Maintain and manage content calendars to ensure consistent, strategic publishing across various digital platforms.
• Collaborate with internal stakeholders to develop content that tells our story and highlights initiatives, programs and events.
• Ensure all content follows NAFSA brand and style guidelines.

Collaboration and Support (20%)

• Partner with marketing, strategic communications and program teams to align social media content with broader organizational messaging.
• Coordinate with marketing team and applicable vendors for paid social advertising.
• Coordinate cross-departmentally to support NAFSA programs including membership, leadership and professional development services, knowledge development, and public policy. Answer questions and engage with the social community (inbox, comments).

Other projects assigned by supervisor (5%)

Requirements:

REQUIRED QUALIFICATIONS

Education

• Bachelor's degree or an equivalent combination of education and experience

Experience

• Minimum of three years of proven experience in social media strategy, content creation, or digital communications
• Strong writing, editing, and organizational skills
• Social graphics creation/modification
• Data/social analytics reporting
• Cross-Departmental content support

Other Knowledge, Skills and Abilities

• Experience leveraging digital platforms including LinkedIn, Facebook, Instagram, YouTube, and X.
• Creative mindset to translate storytelling, content, and trends into engagement
• Analytical mindset to assess performance & optimize content with data driven insights
• Ability to work in a fast-paced environment as well as work independently with minimal direction.
• Demonstrated ability to prioritize, manage, and complete multiple projects and assignments with competing deadlines.
• Proficiency with Microsoft Office suite products; ability to master various technology, web and data management systems.
• Commitment and enthusiasm for NAFSA's mission.

PREFERRED QUALIFICATIONS

Experience working in a nonprofit, higher ed, or association setting.

Other Knowledge, Skills and Abilities

• Sprout Social
• Canva
• Video editing
• Interest in international education

Work Environment:

The standard workday is generally 9:00 a.m. to 5:00 p.m. EST. During the week after Memorial Day to Labor Day, it is 8:30 a.m. to 5:30 p.m. Monday through Thursday and 9:00 a.m. to 12:00 p.m. on Friday. NAFSA employees are eligible to apply for regular teleworking two days a week (on Mondays and Fridays). Travel is required occasionally related to job responsibilities, especially for the annual conference or other leadership meetings. Participation in the NAFSA annual conference the week of Memorial Day, including the holiday itself, is a job requirement. The annual conference is held in varying cities. Tasks are performed in a typical office environment, involving sitting for extended periods of time. Sitting, standing, bending, and lifting 10lbs or less will occur intermittently throughout the workday. Position involves constant use of computer keyboard and monitor, with intermittent use of headset and microphone.

Total Compensation, Benefits

The target salary for this full-time, 35-hour per week Social Media & Content Specialist position is $65,000. Total compensation for employment at NAFSA entails a competitive employee benefits package including:

• Competitively priced medical and dental insurance plans with CareFirst
• 403(b) retirement plan with eligibility for a 7% employer contribution
• Generous paid vacation, sick, personal, parental, and compassionate leave plans
• Paid days on and around federal holidays
• Fully paid group life and disability insurance coverage
• Health and dependent care flexible spending account plans
• Pre-tax parking and transportation plans
• Opportunities for professional development and $5,250 in tuition reimbursement
• Free onsite fitness center and secure bicycle parking