Region Social Media Marketing Manager

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association is offering a great opportunity for a Digital and Social Media Manager in Howard County, Maryland. MUST be based in Howard County, MD, with no exceptions. This role will be mostly remote, home-based, with some flexibility for occasional local travel. It is a grant-funded position with a budget through June 30,

In this role, you will be responsible for developing digital and social media strategies and materials. Using social media to expand the reach and awareness of the mission. In addition to managing and enhancing social media platforms to engage the community and further promote the American Heart Association's programs and activities.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at 

Reporting to the Region Social Media Marketing Director, provides strategic plans and materials for digital and social media posts that effectively increase our outreach and engagement. The digital and social media manager will also work with local markets to assist in social media sponsorship opportunities.

Responsibilities:

Social media management & revenue support

Under the guidance of the region's social media marketing director, assist the region's communications team with social media event assets, including promotion, chair/program announcements, and sponsor activations. Manage assigned pieces of Eastern States social media channels, including covering markets during vacancies. Using Sprinklr, schedule and post for assigned campaigns, monitor comments, and channel engagement. Curate social media content based on Sprinklr Asset Manager and national/regional templates; utilize Canva to update templates for local use or create new content where gaps exist.  Ensure that local videos are closed captioned before publishing. Review posts and staff partner requests for posts to ensure compliance with branding and Unrelated Business Income Tax (UBIT) rules. Assist with social media activations for regional revenue-generating campaigns (Life Is Why, corporate relations, direct response, etc.) 

Website and Intranet Maintenance

Work with local and national staff to update market/state pages. Assist the comms team with the Eastern States (ES) blog, including creating posts/pages when needed; stay up to date on the latest WordPress updates. Update regional SharePoint pages with the latest content, news, and resources as needed. Review pages to ensure current and relevant content. 

Eastern States Communications Team Support/Market Support

Manage ES communications goal tracking and Sprinklr reporting. Assist with ongoing and urgent requests for information gathering for National Initiatives (such as Anchors Go Red photos and local photo releases). Lead and manage the ES press release process and upload images/releases to the ES Regional Newsroom in a timely manner. Track translated press releases. Under the guidance of the Communications VP/RVP, assist markets with social media (organic content, market-specific, event-specific, and sponsor activations, etc.) during vacancies and as needed.  Support the region MarComm efforts, including assisting with meetings and events, internal communication efforts (Scientific Sessions, International Stroke Conference, year-end celebration, etc.), and other duties/special projects as assigned.

Want to help boost your resume to the top? Check out the experience we require:

• University/College degree in Marketing, Communications, related area, or equivalent experience, preferred.
• 2 years of relevant experience in marketing, communications, or other related experience
• Minimum of two (2) years of professional experience in:
  • design and delivery of email and print marketing
  • social media marketing including X, Facebook, Instagram, and YouTube
  • multimedia/video marketing
• Strong knowledge of MS Office products (Word, Excel, PowerPoint, Outlook, and design tools such as Canva, Adobe Suite, or similar).
• Experience with social media marketing tools, such as Sprinklr or similar.
• Ability to work independently and within a team environment with excellent time and project management skills.
• Excellent verbal and written communication skills.
• Ability to do local travel, requires access to reliable transportation at all times, on an immediate basis.

The minimum salary to the midpoint of the range is $51,700 to $64,700.  Pay is commensurate with experience; geographic differentials to the pay range may apply.  The American Heart Association reserves the right to pay more or less than the posted range. 

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That's why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.  
• Benefits – We offer a wide array of benefits, including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association's 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities