Agriculture Tire Product Specialist

About Us: We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments. We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand. We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet. Our people take ownership to deliver on this promise every day. We are a global Company with a local reach, operating in more than 50 Countries worldwide with 6.700 employees of 40 different nationalities, 14 state-of-the-art plants and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 860.5 billion yen in revenues (approx. 6 billion euro), over 28,000 people around the globe and with operations in more than 120 countries. If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.

SUMMARY

Yokohama TWS is currently seeking an experienced Agriculture Tire Product Specialist for our Midwest region of the United States. The position is remote and will cover a vast range across the Midwest, so must be willing to travel.

The Ag Tire Product Specialist is a field-based technical sales and support professional responsible for promoting and supporting Mitas and Trelleborg agricultural tire products. This role works closely with Y-TWS Area Sales Managers to grow the ag tire business across assigned territories by educating dealers, distributors, and end-users, ensuring proper product selection and usage, and driving sales through expert guidance and relationship management.

ESSENTIAL DUTIES

Sales & Relationship Management

• Collaborate with Area Sales Managers to support agricultural tire sales and dealer relationships.
• Identify new sales opportunities and assist in executing marketing programs with dealers, equipment dealers, and end-users.
• Build and maintain strong relationships with farmers, fleet managers, and other key end-users.
• Provide technical sales support, including product demonstrations and value-based selling.
• Represent the company at trade shows, field days, and industry events.
• Conduct market studies to support market share growth in the agricultural segment.

Product Expertise & Technical Support

• Recommend optimal tire solutions based on customer needs, application, and budget.
• Support new product introductions aligned with strategic objectives.
• Coordinate and manage in-field product demonstrations.
• Provide field support, including tire inspections and machine setup evaluations.
• Assist with diagnostics, warranty concerns, and product issue resolution.

Product Development & Strategy

• Monitor market trends and gather intelligence to inform product strategy.
• Communicate customer feedback and product performance insights to internal teams.
• Support product launches through testing, training, and rollout activities.

Training & Communication

• Train dealership personnel and end-users on product features and proper usage.
• Develop technical training materials and promotional content.
• Maintain detailed activity and call reports to capture customer interactions and market insights
• Perform other duties and responsibilities as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong interpersonal skills and ability to build trust with farmers and dealers.
• Self-motivated, organized, and capable of prioritizing tasks to meet deadlines.
• Hands-on mentality with comfort working around large agricultural equipment.
• Solid technical knowledge of agricultural machinery and tire performance.
• Analytical thinking and problem-solving skills.
• Effective communicator with presentation skills for small and large groups.
• Experience attending trade shows and conducting in-field demonstrations.
• Familiarity with tire warranty and adjustment processes.
• Ability to communicate professionally and proficiently through phone and email.
• Must be skilled in Microsoft Suite (Word, Excel, PowerPoint)

EDUCATION and/or EXPERIENCE

• Bachelor's degree (B. A.) or equivalent from four-year college or technical school or 5 years of experience; or equivalent combination of education and experience.
• Knowledge of agricultural, construction, and industrial tires required.

SUPERVISORY SKILLS

• There are no direct supervisory responsibilities associated with this role, however, this position will be heavily associated with training and development of employees.

LANGUAGE SKILLS

• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to communicate clearly and accurately in English in writing or verbally to co-workers, supervisors, customers, and suppliers in person, email, or via telephone.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to travel frequently to customer sites, trade shows, and field events, including driving long distances and occasional overnight stays.
• Requires standing, walking, bending, and lifting up to 50 pounds during field visits and product demonstrations.
• May involve climbing onto machinery or into vehicles to inspect tire installations or conduct evaluations.
• Must be able to operate a computer and mobile devices for extended periods to manage reporting and communication tasks.
• Visual acuity required for reading technical materials, inspecting products, and performing demonstrations.

BENEFITS

• Medical, Dental, & Vision
• HSA/FSA Options
• 401K with Company Match
• Company Paid Life Insurance
• Paid Time Off
• Holiday Calendar
• Employee Assistance Program
• Volunteer Programs
• Employee Referral Program
• Professional Development Assistance

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