Assistant Store Manager

The Assistant Store Manager for Joie Children's Products Inc. leads by example, fostering a culture of exceptional customer service and ensuring every shopper enjoys a premium, personalized experience that reflects the brand's values. The role includes guiding and supporting the team in building rapport with customers, uncovering their needs, and recommending products that align with their lifestyle.

In addition to customer engagement, the position requires ownership of store operations, including maintaining cleanliness, organization, and visual presentation, with an understanding that first impressions matter.

The Assistant Store Manager supports the Store Manager in overseeing daily operations, ensuring excellent customer service, driving sales, and maintaining a positive work environment. Responsibilities include supervising staff, managing inventory, and assisting with administrative tasks to achieve store goals.

Essential Duties and Responsibilities

People Management

• Cultivate a positive, inclusive, and respectful team culture by actively welcoming all team members, valuing individual differences, and ensuring everyone feels supported.
• Clearly communicate how each team member's role contributes to the success of the store and the broader Joie organization, reinforcing purpose and accountability.
• Execute the store's vision and strategic direction as outlined by the Store Manager, ensuring alignment in day-to-day operations and team priorities.
• Assist the Store Manager in talent acquisition efforts, helping to hire and develop a diverse team with the skills and experience needed to achieve strong performance results.
• Promote ongoing learning and product knowledge by delivering consistent coaching, feedback, mentoring, and development opportunities for all team members.
• Lead key aspects of performance management, including delivering constructive feedback, conducting regular check-ins, recognizing individual contributions, managing documentation, and addressing performance concerns in a timely and professional manner.
• Address employees' concerns with confidentiality and care, and partner with regional or corporate resources when additional support or escalation is necessary.

Operations

• Collaborate with the Store Manager and Regional Manager to review and interpret business and sales data, contributing to quarterly business reviews and sales planning to achieve store performance goals.
• Assist with staff scheduling, labor planning, and daily workforce coordination to ensure adequate coverage and operational efficiency.
• Track performance against key financial targets—including daily, weekly, monthly, and quarterly metrics—and provide insights that support business strategy adjustments.
• Ensure all merchandise displays meet brand standards and follow current visual merchandising guidelines, maintaining a clean, organized, and inviting store environment.
• Oversee daily and weekly inventory processes, ensuring accurate stock levels, proper organization, and adherence to safety requirements.
• Execute store opening and closing procedures in full compliance with company policies and operational standards.
• Support daily cleaning responsibilities, including restrooms, break areas, and high-touch surfaces, to uphold a safe and welcoming environment for customers and staff.
• Complete all tasks in alignment with company policies, standard operating procedures, and applicable local regulations.
• Follow all safety standards and proactively address potential hazards to maintain a safe environment for employees and customers.

Customer Experience

• Demonstrate a positive, polished, and professional presence that reflects Joie's brand values, ensuring every customer receives a warm, premium in-store experience.
• Proactively engage customers by building rapport, asking thoughtful questions to understand their needs, and recommending personalized product solutions that support their lifestyle.
• Address customer concerns with empathy and professionalism, applying sound judgment to resolve issues promptly and escalating matters to the Store Manager as appropriate.
• Ensure all transactions are processed accurately and efficiently, maintaining strong attention to detail and adherence to company policies and procedures.

Product

• Oversee stockroom organization and inventory processes, ensuring products are stored safely, accurately tracked, and readily accessible to support smooth store operations.
• Support company-driven campaigns, product launches, and promotional initiatives by ensuring timely execution and alignment with brand standards.
• Maintain up-to-date knowledge of all product features, benefits, pricing, and promotions to effectively communicate value and assist customers in making informed purchasing decisions.
• Provide knowledgeable, personalized product recommendations, using strong product expertise to guide customers confidently through their options.
• Demonstrate a commitment to ongoing training and personal development to stay current on new products, policies, and brand expectations.
• Assist in creating and maintaining clean and visually compelling product displays that reflect brand guidelines and enhance the overall customer experience.

This position description is intended to provide a summary of the essential duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.

Requirements and Qualifications

Experience & Education

• Minimum three (3) to five (5) years' experience in retail, customer service, or sales required.
• Previous experience leading or supervising teams in a customer service or retail environment is essential. Demonstrated ability to manage workflows, support associates, and step into leadership roles during manager absences is highly valued.
• High school diploma or GED required.

Skills & Competencies

• Strong customer engagement skills, including the ability to build rapport, understand customer needs, and recommend suitable products.
• Ability to foster a positive, inclusive, and respectful team culture by welcoming all team members and valuing individual differences.
• Effective communication, clearly articulating each team member's role and contributions.
• Leadership in executing the store's vision and strategic direction, including talent acquisition and development, coaching, feedback, and performance management.
• Collaborative approach, working closely with management and colleagues to achieve store goals.
• Operational competence in staff scheduling, labor planning, inventory management, visual merchandising, and adherence to safety and company policies.
• Proactive problem-solving and sound judgment in addressing customer and employee concerns.
• Attention to detail in transaction processing and store presentation.
• Commitment to ongoing learning, acquiring product knowledge, and personal development.
• Dependability and reliability in maintaining the work schedule and fulfilling all assigned tasks.

Technology

• Proficiency with POS systems.
• Exceptional MS Office and Internet skills.
• Working knowledge of:
• Payroll/timecard systems, Paycom preferred
• Ability to quickly and proficiently learn new software with ease.

Other

• Must be eighteen (18) years or older
• Be available for scheduled training sessions
• Ability to work flexible shifts, stand for extended periods, and lift items up to 30 lbs. as needed for showroom maintenance

• Minimum part-time availability includes:

• Three weekdays (Monday-Thursday) with at least Fully Available

• Two weekend days (Friday–Sunday) with full-day availability
• Store Operating Hours:
• Monday-Thursday 10:00 am-7:00 pm
• Friday- Saturday 10:00 am-8:00 pm
• Sunday 11:00 am-7:00 pm
• Fully Available means one hour before store opening hours & one-hour post-store closing hours.
• Ability to work weekends and holidays is required. Please note, this role has mandatory blackout dates during the peak holiday season; Black Friday & Black Friday weekend, and December 14th – 31st. where time off requests are not permitted.
• California Pay Transparency Act: The range for this role is between $25/hour & $31/hour. Target compensation range and subsequent actual salary are determined by several factors, including, but not limited to, specific skills, competencies, years of experience, geographic location, and education, as aligned with the job description.