Senior Manager of Marketing Campaigns

Department: Marketing

Hybrid: 2 days a week in Somerset, NJ office

HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world's most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them.

Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. The organization has established Centers of Excellence (COE) for key functions—such as marketing, digital transformation, and customer experience—fostering collaboration and driving best practices across its global teams.

As a proud member of this global organization, HearingLife leverages Demant's industry-leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States. Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting-edge innovations that enhance HearingLife's ability to fulfill its mission.

At HearingLife, we strive to fulfill Demant's mission of "Hearing is Our Passion" by expanding our reach and empowering more individuals to experience the life-changing benefits of better hearing.

This Team Member must uphold the HearingLife Core Values:

• We create trust
• We are team players
• We apply a can-do attitude
• We create innovative solutions

POSITION OVERVIEW

This role is responsible for leading the strategy, execution, and optimization of multi-channel marketing campaigns aimed at driving lead generation, appointments, and sales conversions. The ideal candidate is a full-funnel, performance-driven marketer with strong digital, advertising, direct mail, and event marketing experience. A curious marketer with an equal blend of creativity and analytic thinking will thrive in this role.

KEY RESPONSIBILITIES

• Lead marketing acquisition strategy and execution
• Set overall campaign objectives and KPIs
• Build Go To Market (GTM) plans to meet business objectives
• Directly manage budget allocation and performance across channels with a focus on efficiency, scale and revenue outcomes
• Partner with Sales and channel managers on media plans and campaign execution
• Lead testing across all platforms with clear hypotheses and learning agendas
• Provide unified reporting and go forward recommendations

Qualifications:

• Bachelor's Degree (Business, Marketing, or related field)
• 8-10 years of experience in a fast paced, dynamic marketing environment
• Experience in lead generation and program optimization for consumer brands, service organizations or client marketing organizations.
• Expertise developing strategy for omnichannel (digital, advertising, events, web) campaigns

Must have skills:

• Deep understanding of performance marketing and campaign optimization
• Data-driven mindset and ability to make go forward recommendations based on results
• Strong analytical and reporting capabilities
• Experience managing large-scale campaigns across multiple channels
• Go to Market Planning
• Attention to detail
• Exceptional organizational, follow-up and time-management skills
• Ability to coordinate with multiple teams and facilitate multiple project execution
• Strong interpersonal skills and willingness to follow directions as well as adherence to company values/policies.
• Proven track record of managing large scale campaigns across channels
• Strong MS Office and analytical skills.
• Excellent project management and leadership acumen
• Above average written, verbal and presentation skills.

Nice to have:

• Familiarity with project management tools and reporting dashboards
• Working knowledge of content optimization
• Experience with AI marketing tools
• Experience with Google Analytics and Google Looker
• A process-improvement and positive mindset

Target Salary range: k Base + Bonus

Benefits:

• Competitive salary and bonus structure.
• Comprehensive health benefits (medical, dental, vision).
• Retirement savings plan with company matching.
• Professional development and ongoing training.
• Employee discounts on hearing aids and related services.

We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.

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