Senior Product Marketing Manager

18 hours ago

Remote, Oregon, United States BiggerPockets Inc. Full time

About Us

Our mission is to help everyday people build wealth through real estate, and we're in the middle of an exciting transformation. We're sharpening our target audience, refining our value proposition, and moving toward a more product-forward future. We're a lean, hands-on team looking for a Senior Product Marketing Manager to set marketing foundations for our B2C subscriptions funnel and pave the way for future growth.

About the Role

As Senior Product Marketing Manager you'll be responsible for driving growth across our subscription funnel: guest to email, email to trial start, trial to paid conversion, feature activation and retention.

This role sits at the intersection of Product, Marketing, and Customer Support. You'll own key lifecycle touchpoints, lead conversion funnel optimization, and ensure we deeply understand and act on customer insights. If you thrive in a fast-moving environment, enjoy connecting dots across teams, and love rolling up your sleeves to make things happen in cross-functional organizations, we'd love to hear from you.

What You'll Do

Funnel & Lifecycle Ownership

  • Own and optimize core conversion funnels (guest email capture, email onboarding, trial welcome series, product activation, webinars, guest marketing site).
  • Collaborate with channel owners to execute campaigns across site, email, in app, SMS, paid media, and more.
  • Drive weekly reporting on funnel performance, identifying friction points and opportunities for improvement.
  • Build and maintain lifecycle programs that drive key feature activation and improve retention; and partner with Product on churn/cancel mitigation flows.
  • Build journey maps to guide messaging, campaigns, and product improvements.
  • Gather and synthesize insights from customer research, support interactions, and product analytics.

Positioning & Messaging

  • In partnership with the VP of Marketing, define clear, compelling product positioning and messaging.
  • Create messaging playbooks and enable internal teams to deliver a consistent customer story.
  • Ensure consistency across marketing channels and in-product experiences

Experimentation & Growth

  • Track and analyze campaign performance, turning data into actionable recommendations.
  • Develop a structured test-and-learn plan for funnel optimization (ex: pricing page, onboarding flows, lifecycle campaigns, etc.).
  • Partner with Product and Data to design experiments, instrument tracking, and measure impact.

Requirements

  • 5–8 years of experience in product marketing, lifecycle/growth marketing, or a related B2C SaaS role
  • Proven success improving subscription funnel conversion metrics
  • Strong mix of strategy and execution capabilities; able to set the plan and roll up your sleeves to deliver
  • Analytical and data-driven; experienced with A/B testing, funnel optimization, and translating insights into action
  • Skilled cross-functional collaborator and clear communicator who can influence without authority
  • Comfortable in a lean, fast-moving environment with a growth mindset and bias for improvement

Why Join Us

  • Impact: You'll directly influence the funnel metrics that drive our subscription business
  • Ownership: This is a senior role on a lean team — your work will be highly visible
  • Growth: As we scale, so will your scope and opportunities
  • Mission: Be part of a company that's helping everyday people build wealth through real estate

Compensation

$120,000–$140,000 + bonus potential

Location

Remote-friendly (Denver preferred)

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