Social Media Content Producer + Manager

We're looking for a visionary Social Media Content Producer + Manager to support the evolution of our brand across digital platforms.

We are looking for a highly creative, content producer, with a graphic designer background, and a love for social media growth across all social platforms. We LOVE content, innovation, story telling and we also love…DATA If you are an avid story teller, stay ahead of trends and dream in hooks this role is for you, social media rockstar. This role will have a high performing social coordinator, graphic designer and supporting content creator role to lead and work directly with to execute a social media strategy and thumb stopping content story Join us on our Tribe adventures like Miami Swim Week and Coachella.

Key Responsibilities

• Work with the brand strategy team to coordinate and create content across all social channels - pinterest, youtube, instagram, tik tok, linkedin, snapchat and more.
• Responsible for submitting RFP and vendor analysis for implementation of new platforms
• Always gets the shot Strong eye for visuals + lighting.
• Create shot lists and own social media shot list plan for content days on campaign and social shoots
• Responsible to shoot content on set, in office, BTS and events
• Act as a brand creator and on-camera personality, helping bring the 12th Tribe lifestyle to life through Reels, TikToks, trend-led content, and BTS storytelling.
• Build and execute a forward-thinking content strategy that aligns with brand goals, seasonal campaigns, and broader marketing objectives with a goal to have the content strategy built out by two weeks forward facing.
• Responsible to create SOP for new processes and platforms
• Oversee the creative development of social-first assets (photo, video, copy) and lead production, including photoshoots and storytelling direction.
• Develop and manage a robust content calendar that integrates brand storytelling, community engagement, and real-time trends.
• Work cross functionally with our influencer team to integrate content into social platforms that are top performing
• Engage with online community and work cross functionally with teams to ensure voice of customer on all social channels are received
• Collaborate on influencer gifting, campaign partnerships, and long-term creator strategy.
• Present and analyze content performance metrics as well as account growth metrics on all social channels
• Monitor and analyze KPIs across all platforms, using insights to improve reach, engagement, and conversion.
• Champion the brand voice and ensure consistency across all digital touchpoints.
• Lead social listening efforts to understand community sentiment and identify opportunities for deeper engagement.
• Summarize thorough executive reporting to brand lead and founder weekly to ensure visibility into consumer insights on digital - digital drives our brand first and our founder is close to the metrics to drive strong forward facing initiatives for the organization.
• Stay on the pulse of social, cultural, fashion, and tech to inform innovation and brand relevance.
• Support with social graphic design elements on stories and in feed
• Ensure thorough briefs for graphic designers on teams to execute
• Lead feedback loops for content editors and designers, as well as manage firm deadlines to launch social into market
• Develop strong, viral content videos, static and animated concepts using canva, after effects, chat gbt and other AI tools to create attention grabbing and viral content.

TL;DR: Content powerhouse with an eye for design, a brain for data, a dream for animation, and the coordination skills of a rockstar. Oh - and you LOVE to story tell.

Required Experience & Skills

• 7+ years in social media, ideally within fashion, beauty, or lifestyle sectors.
• 12th Tribe fam, ambassador and avid follower
• Lives breathes the 12th Tribe Lifestyle
• Strong on-camera presence and a natural content creator who resonates with the 12th Tribe aesthetic, DNA, voice, and audience.
• Track record of team leadership and creative direction across a multi-disciplinary team.
• Strong understanding of platform best practices (Instagram, TikTok, Pinterest, YouTube, etc.) and content creation for each.
• Proficiency in social analytics tools such as Dash Hudson and in platform metrics.
• Exceptional storytelling skills, both visual and written, with a sharp eye for design and detail.
• Strong project management skills; able to manage complex timelines and multi-channel campaigns.
• Comfortable navigating a high-growth, fast-paced, highly collaborative environment.
• Passion for fashion, digital culture, and innovation.
• 5+ Years of experience in graphic design + content creation
• 5+ Years reading analytics through social shopping platforms
• Portfolio required