Director, Global Commercial Marketing

Overview
Metabolon seeks a dynamic and visionary
Director of Global Commercial Marketing
to lead and elevate our Marketing organization. This role combines strategic leadership, commercial acumen, and deep scientific understanding to drive measurable business growth and market influence. The Director will oversee both global product marketing and regional marketing execution, ensuring that Metabolon's scientific innovation is translated into high-impact commercial success across every market we serve. The ideal candidate will be an experienced marketing leader capable of leveraging advanced analytics, AI-driven insights, and marketing SaaS platforms to enhance decision-making, optimize campaigns, and streamline global operations.

Locations: Raleigh, NC or Boston, MA

Responsibilities
Strategic Leadership

• Lead and inspire a global team of Commercial and Regional Marketing Managers, fostering a high-performance culture grounded in data, creativity, and accountability.
• Set vision, goals, and success metrics aligned with the company's commercial strategy and growth objectives.

Go-to-Market Strategy

• Design and implement holistic go-to-market plans for new and existing product lines, ensuring strong alignment with Sales, Product Management, and R&D.
• Oversee launch readiness, market segmentation, and positioning strategies that maximize commercial adoption and customer engagement.

Regional Marketing Leadership

• Manage a team of Regional Marketing Specialists responsible for regional trade events, conferences, and field-based marketing activities.
• Partner with regional sales teams to design and execute territory-level campaigns, sales enablement initiatives, and localized customer engagement programs that strengthen brand presence and accelerate pipeline growth.
• Ensure consistent brand representation and effective ROI tracking across all regional events and marketing programs.

Global Commercial Acceleration & Demand Generation

• Develop and execute global multi-channel demand generation campaigns leveraging account-based marketing (ABM), content strategy, and digital marketing automation.
• Apply AI and predictive analytics to refine targeting, personalize customer engagement, and forecast conversion trends.
• Continuously optimize marketing funnel performance using CRM, automation, and analytics platform insights.

Market & Competitive Intelligence

• Oversee market landscape analysis, competitor benchmarking, and customer segmentation to identify new opportunities and inform go-to-market strategy.
• Translate insights into actionable recommendations that enhance Metabolon's market position and differentiation.

Brand & Messaging Governance

• Maintain consistent, compelling, and scientifically credible messaging across all channels.
• Champion brand storytelling that bridges complex metabolomic science with clear, impactful commercial narratives.

Cross-Functional Collaboration

• Partner with key stakeholders across Sales, Product Management, and R&D to ensure cohesive strategy execution.
• Lead Voice of Customer (VOC) initiatives to identify unmet needs and influence campaign innovation.

Operational & Financial Accountability

• Develop and manage annual marketing budgets, ensuring cost-effective resource allocation.
• Evaluate emerging marketing technologies, SaaS platforms, and AI-enabled tools to improve operational efficiency, campaign automation, and global scalability.

Qualifications

• Bachelor's degree in Marketing or relevant area.
• 10+ years of progressive commercial marketing experience within biotechnology, life sciences, or healthcare.
• 7+ years of demonstrated leadership experience, including management of both global product marketing and regional field marketing teams.
• Proven success in leading product launches, global go-to-market campaigns, and demand generation programs that directly drive sales growth.
• Deep expertise with marketing SaaS platforms (e.g., Salesforce, Marketo, etc.) and AI-driven marketing analytics (e.g., predictive lead scoring, automated content optimization).
• Strong understanding of SEO, PPC, content marketing, and CRM automation strategies.
• Demonstrated experience in financial forecasting, market modeling, and competitive intelligence.
• Admin and superuser experience of (SFDC), Marketo, and Notion desirable.
• Experience working with CMS preferred.
• Experience managing lead funnels and campaign attribution preferred.

Skills & Attributes

• Visionary marketing strategist able to connect scientific insight to commercial outcomes.
• Exceptional leadership, mentorship, and cross-functional collaboration skills.
• Advanced analytical capability and comfort interpreting complex data sets to guide decisions.
• Strong written and verbal communicator—capable of simplifying sophisticated scientific concepts for diverse audiences.
• Highly organized, detail-oriented, and adept at managing multiple large-scale initiatives simultaneously.
• Deep empathy for customers with a passion for understanding their scientific and business challenges.

About Us
Metabolon, Inc., is the global leader in revealing biological insights on disease state and physiological reactions in the present time through metabolomics. Leveraging one of the world's most diverse and rich patient data sets, Metabolon is equipped to deliver biologically relevant evidence to address some of the most difficult and pressing questions in the life sciences. Every day, our work is helping to accelerate research and product development success in the biopharma, population health, consumer products, agriculture, wellness, and academic research sectors.

Metabolon was founded in 2000 and is headquartered in Research Triangle Park, North Carolina with an international headquarters in Germany. For more information, please visit

Metabolon is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.