Digital and Marketing Transformation Leader

1 week ago

New York City Metropolitan Area, United States Dextpro Full time $120,000 - $200,000 per year

Our client -an award-winning full-service agency specialize in designing, engineering, and activating digital products and services that drive growth and transformation for global brands.

This role will be
the
leader for the Life Sciences & Healthcare sector
responsible for leading the team of Interactive Partners who can manage the relationship in individual accounts.

An ideal candidate must have Digital Marketing experience agency environment with focus on Life Sciences & Healthcare Industry

Qualifications
:

  • Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm and a proven track record of working with CMOs, CDOs and CEOs.
  • A track record of managing agencies; to deliver high-performing digital content in line with the strategy, compliant with strict web and brand guidelines.
  • Experience of planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc).
  • Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media.
  • An understanding of the strategic drivers behind Marketing transformation programmes and the experience and confidence to give an opinion that may conflict with the client's view.
  • Experience in creating business cases for brand transformation initiatives.
  • Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems).

Responsibilities
:

  • Client relationship management
  • Advise CMOs, CDOs and Digital Interactive stakeholders on strategy encompassing customer experience, driving customer's growth agenda.
  • Lead Interactive P&L , revenue growth and leading a high-performance sales/interactive partner team to execute on the sales strategy.
  • Work collaboratively with the practice teams in developing domain specific offerings and GTM plan, drive the marketing strategy for the sector.
  • Act as the customer champion and push for excellence from everyone.
  • Lead/participate in Analyst briefings to support market leadership ambitions.
  • Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.

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