Member Relations Advisor

A little bit about us…

InUnison, based in Richmond, Virginia, is dedicated to empowering local, independent businesses to thrive and enrich the community's unique character. We provide resources, advocacy, and networking opportunities to support these businesses, fostering a vibrant and diverse local economy. Our initiatives include mentorship programs, roundtables, and events that promote collaboration and growth among business owners in the Richmond Region. By championing the "buy local" ethos, InUnison plays a pivotal role in sustaining the city's distinctive charm and fostering a dynamic, forward-thinking community.

A little bit about the role…

The Member Relations Advisor leads membership growth by converting warm leads and referrals into active members while cultivating strong, lasting relationships with local businesses. This role blends consultative sales, onboarding, and proactive member engagement to ensure each member receives the full value of their InUnison experience. By driving both retention and revenue growth, the Member Relations Advisor plays a central role in strengthening the local business community. On any given day, week, or month, you will:

Membership Growth (40%)

• Execute consultative sales efforts for warm leads and member referrals, from outreach to close.
• Manage and activate a structured referral program to generate new prospects.
• Achieve and exceed monthly and quarterly membership sales goals.
• Track pipeline progression and report regularly on conversion metrics.
• Tailor the InUnison value proposition to business needs using consultative discovery techniques.
• Log activities, outcomes, and pipeline stages consistently in CRM or tracking tools.

Member Relationship Management & Retention (30%)

• Serve as the primary relationship owner for active members with high-touch, proactive engagement.
• Conduct personalized onboarding and regular check-ins to connect members with relevant programs and benefits.
• Monitor engagement, identify at-risk members, and deploy targeted retention strategies.
• Manage offboarding conversations and collect insights to strengthen retention efforts.

Program & Community Engagement (15%)

• Collaborate with the Programs Coordinator to place members in roundtables, mentorships, and events.
• Educate members on available benefits and drive meaningful participation.
• Provide member stories and feedback to the Digital Strategy Manager for marketing content.
• Represent InUnison at community events to build relationships and enhance visibility.

Member Feedback & Experience Monitoring (15%)

• Identify key feedback points throughout the member lifecycle (onboarding, events, renewal, etc.).
• Participate in feedback review sessions to refine member engagement strategies.
• Coordinate deployment of surveys and feedback tools in partnership with internal teams.
• Analyze qualitative feedback to surface trends and improvement opportunities.

We are excited about you because…

• You have strong consultative selling and closing skills.
• You are assertive, goal-oriented, and disciplined in follow-through.
• You are comfortable working with CRMs and light data reporting.
• You balance relationship-building with achieving membership targets.
• You enjoy community engagement and believe in supporting local businesses.
• You take initiative to learn new tools, troubleshoot challenges, and continuously improve how you work.

Reasons it pays to work at InUnison (in addition to the pay itself)...

• Healthcare Contribution
  : We want you to stay healthy and happy, so we provide options to support your healthcare needs.
• Family-First Culture
  : Life happens, and we get it. Our family-first mindset ensures you have the flexibility to prioritize what matters most.
• Mission-Driven Work
  : Be part of a team dedicated to supporting Richmond's local businesses and vibrant community. You'll go to sleep knowing your work truly makes a difference.
• Community Involvement
  : From events to partnerships, you'll be at the heart of Richmond's creative and entrepreneurial energy.
• Flexible/Hybrid Schedule
  : Enjoy the balance of remote and in-office work that fits your life.

Don't meet every single requirement?

Studies show women and people of color are less likely to apply for roles unless they meet every. single. qualification. At InUnison, we are committed to building a diverse, inclusive, and just workplace. So if this role excites you but you are not sure you meet all the qualifications go ahead and apply. We are more interested in who you are than how perfectly your resume aligns.