Marketing Manager

Job Description: 

Job Summary
We're looking for a Marketing Manager to join NOVA Point of Sale, a fast-growing retail
technology company helping businesses simplify operations, increase efficiency, and grow
smarter. This is a hands-on, data-driven role for a marketer who can turn insights into
action. You'll own lead generation, digital acquisition, and brand growth - building
campaigns that drive awareness and convert prospects into loyal customers. You'll work
closely with the Sales team to ensure alignment across marketing initiatives and revenue
goals, helping position NOVA as the go-to retail technology partner for small and mid-sized
businesses.

Key Responsibilities

• Develop and execute multi-channel marketing campaigns focused on lead generation,
digital acquisition, and product awareness.

• Optimize the company website and content performance to drive inbound traffic and
conversion.

• Manage paid search and digital advertising (Google Ads and related platforms) to
maximize ROI.

• Oversee SEO and content strategy, ensuring NOVA's voice and message remain
consistent and customer-focused.

• Collaborate with the Sales team to align campaigns with revenue goals, pipeline activity,
and customer segments.

• Analyze and report on marketing performance using data-driven insights to
continuously improve effectiveness.

• Support the launch and promotion of new features, including NOVA Wave and NOVA
Integrated, through storytelling and customer education.

• Contribute to NOVA's brand presence across digital channels by creating engaging,
value-driven content.

Qualifications

• 3–5 years of experience in B2B marketing, ideally within SaaS, retail tech, payments, or
POS systems.

• Strong proficiency with Google Ads, SEO, analytics tools, and Salesforce.

• Proven ability to create, launch, and measure marketing campaigns that drive
measurable results.

• Excellent written and verbal communication skills.

• Highly data-oriented with strong analytical thinking.

• Self-starter with a collaborative mindset, comfortable working remotely and cross-
functionally.

Why Join NOVA

• Work directly with leadership on high-impact projects that shape the future of retail
technology.

• Enjoy the best of both worlds - the agility and creativity of a startup-like environment,
supported by the resources and expertise of an established corporate organization.

• Join a friendly, energetic, and growth-focused culture that values innovation, teamwork,
and real results.

• Help build solutions that make running retail businesses smarter, simpler, and more
successful.

#LI-VL1

Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas' vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of 'Software for Life' and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals.  Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa.  Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.