Field Marketing Representative

Field Marketing Representative

Northeast Alternatives is a growing, award-winning, seed-to-table cannabis retail brand specializing in the highest quality cannabis products Massachusetts, Michigan and New Jersey has to offer. Constantly focused on developing and ingenuity, NEA strives to achieve this by adding skilled and motivated team players. These goals are met by seeking out diverse, talented individuals to further the company's mission and provide unique and new ideas. As the business continues to grow, our team will continue to grow, allowing us to be the best in our specialized market. If you are motivated, eager to learn, dedicated, flexible and excited about joining an incredible industry, Northeast Alternatives is the perfect place to be

Job Description:

The Field Marketing Rep is a highly visible, hands-on role responsible for driving local brand presence, community engagement, and foot traffic to a Northeast Alternatives retail location. This role serves as the bridge between retail operations and marketing, executing grassroots, guerrilla, and experiential marketing initiatives that convert local awareness into in-store visits and sales.

This position focuses on boots-on-the-ground execution, including community partnerships, local events, vendor activations, canvassing efforts, and in-store experiences. Success in this role is measured by increased foot traffic, community participation, event performance, and ROI from field marketing efforts.

This role plays a critical part in driving local growth for Northeast Alternatives. The Field Marketing Rep is not a desk marketer—this is a high-impact, execution-focused position designed to create real-world engagement, bring the brand into the community, and turn local presence into increased store traffic and sales.

Key Responsibilities:
Community Engagement & Partnerships

• Build and maintain strong relationships with local businesses, community organizations, event organizers, and municipal partners
• Identify and secure opportunities for community events, markets, sponsorships, pop-ups, and educational initiatives
• Act as a local brand ambassador for Northeast Alternatives, representing the company professionally within the community

Field Marketing & Guerrilla Tactics

• Plan and execute grassroots and guerrilla marketing initiatives, including:
• • Canvassing programs
• Street-level outreach
• Local flyering/postering (where permitted)
• Pop-up activations and brand moments
• Track all field marketing activities with clear ROI measurement, including time spent, cost, reach, and resulting foot traffic

Event Planning & In-Store Activations

• Develop and execute on-site retail events, including:
• • Vendor days and brand takeovers
• Product education events
• Community appreciation days
• Partner with vendors carried in-store to create co-branded activations that drive traffic and education
• Coordinate staffing, training, and execution with the Store Manager and retail team

Cross-Functional Collaboration

• Work closely with the Marketing Manager to align local initiatives with broader brand campaigns
• Utilize marketing support for creative assets, promotions, digital amplification, and post-event reporting
• Collaborate with store leadership to ensure events are properly staffed, executed, and aligned with sales goals

Performance Tracking & Reporting

• Track and report on key performance indicators including:
• • Foot traffic growth
• Event attendance and participation
• Number of community partnerships and sponsorships
• ROI on field and guerrilla marketing efforts
• Maintain a local marketing calendar and provide weekly and monthly performance recaps

Success Metrics (KPIs)

• Measurable increase in weekly and monthly foot traffic
• Growth in local community presence and event participation
• Successful execution of store-hosted and off-site events
• Demonstrated ROI from guerrilla marketing and canvassing efforts
• Strong collaboration with retail and marketing teams resulting in consistent, on-brand execution

Qualifications:

• 2–5 years of experience in field marketing, experiential marketing, community marketing, retail marketing, or brand activation
• Proven experience executing local events, grassroots campaigns, or community partnerships
• Strong organizational skills with the ability to manage multiple initiatives simultaneously
• Comfortable working independently in the field while collaborating with internal teams
• Data-driven mindset with experience tracking results and ROI
• Excellent communication and relationship-building skills

• Ability to work flexible hours, including evenings and weekends, as required by events

• Experience in retail, cannabis, CPG, beverage, hospitality, or lifestyle brands

• Familiarity with local markets and community-based marketing strategies
• Experience working with vendors or third-party brand partners

Northeast Alternatives has a strong commitment to Diversity, Equity, and Inclusion and aspires to be reflective of the diverse communities we serve. We aim to attract and hire qualified candidates who hold these same values, provide diverse perspectives, and contribute to creating a workplace where all employees experience a sense of belonging.

Northeast Alternatives (NEA) is proud to provide equal employment opportunities to all employees and applicants regardless of race, religion, gender, sexual orientation, age, national origin, ancestry, disability, Veteran status, and/or any other characteristic protected by state, federal and local laws. In addition to federal law requirements, NEA complies with applicable state and local laws governing nondiscrimination in employment in all of our locations. EEO M/F/D/V

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