International Education Partnerships and Marketing Manager

1 week ago

San Diego, California, United States Ceneu Full time $50,000 - $60,000 per year

Position Overview

The Institutional Partnerships & Marketing Manager is responsible for developing and expanding relationships with universities and academic institutions between the U.S. and Latin America, particularly Mexico, to increase participation in a variety of study abroad, immersion and degree programs. This role requires market research, strategic outreach, and communication with key decision-makers to establish long-term partnerships. The position also leads the organization's marketing strategy, including email campaigns and social media, while collaborating with the international education recruiter to support direct student engagement.

Key Responsibilities

Institutional Partnerships

  • Research and identify prospective university, college, business and community partners in the U.S. and beyond
  • Conduct professional and strategic outreach to study abroad offices, academic departments, and international education leaders to promote program offerings
  • Coordinate and deliver virtual and in-person presentations for institutional partners
  • Develop partnership proposals, MOUs, and follow-up communications
  • Accurately track communications, partnership development, and ongoing relationship management
  • Provide internationalization consulting and localization expertise to position our partner institutions for the U.S. market

Marketing & Communications Leadership

  • Strategically develop, manage, and analyze targeted Mailchimp campaigns for prospective students, partners, and alumni
  • Oversee organizational social media strategy and analytics
  • Create promotional materials and outreach toolkits for partners

Cross-Team Collaboration

  • Assist the International Education Recruiter with student-facing communication when needed, including email follow-up, virtual info sessions, and CRM lead tracking
  • Support recruitment events and fairs through the development of marketing materials, and by attending events alongside the recruiter
  • Collaborate with local faculty and staff to design and implement high-quality logistical, academic, pre-professional, language, and cultural programming that strengthens brand visibility and institutional reputation

Preferred Qualifications

  • Fully bilingual in English and Spanish (written and verbal)
  • Bachelor's degree in Business, Communications, Marketing, or related field
  • 3-4 years experience in Marketing, Development, Sales, Recruitment, Partnerships, or Client Relationships
  • Experience with Canva and Mailchimp, HubSpot, Constant Contact, or similar platforms, and social media, as well as CRM systems
  • Prior experience in higher education, study abroad, international programs, or student recruitment desired
  • A strategic thinker with a solutions-focused mindset, capable of turning challenges into opportunities and carrying initiatives through to completion
  • Proactive, self-starter, energized by finding innovative solutions and successfully closing opportunities

Additional Information

  • This is a hybrid role, but candidates must be located in or willing to relocate to San Diego, California, with occasional travel around Southern California and across the border in Baja California, Mexico
  • Starting at $25/hr commensurate with experience, with opportunities for recruitment bonuses
  • Health insurance, PTO, vacation, holiday and retirement benefits included

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