Product Marketing Manager

Who is Flock?
Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We're a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It's intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we're scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

The Opportunity
Flock Safety is hiring a Product Marketing Manager to lead the go-to-market strategy and storytelling for one of our core product lines. This role will define how our products show up in the market, lead launches that drive adoption and revenue, and help customers—from city agencies to private businesses—understand how our technology solves real public safety challenges.

You'll sit at the intersection of Product, Marketing, and Revenue, serving as the connective tissue between teams. The goal: to ensure our go-to-market efforts are fast, coordinated, and backed by clear internal and external customer understanding. This role exists now because we're scaling rapidly across software and hardware and need a PMM who can bring clarity, alignment, and storytelling excellence to a critical part of our portfolio.

The Skillset
To succeed in this role, you'll need:

• 5–7 years of experience in Product Marketing, Communications, or Customer Lifecycle Marketing, ideally in SaaS or a complex, regulated industry such as public safety, healthcare, defense, or finance.
• Proven success launching and scaling products that balance technical depth with narrative clarity.
• A track record as a trusted sales partner—you know what field teams need and deliver it fast.
• Strong storytelling skills that translate complex, policy-heavy, or technical capabilities into simple, high-impact (jargon-free) narratives.
• Deep curiosity and analytical instincts, using data, interviews, and trends to inform GTM strategy.
• A mindset that favors clarity, collaboration, and action—comfortable operating in ambiguity while driving alignment across teams.

Feeling uneasy that you haven't ticked every box? That's okay; we've felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.
90 Days at Flock
We're a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90-day plans because good days lead to good weeks, which lead to good months. Below is a preview of what your first three months will look like if you join Flock Safety.

The First 30 Days
Focus: Ramp, Clarity, and Plan of Attack

• Understand the full hardware and software software experience as it relates to your coverage area and its current gaps.
• Align on priorities and success metrics with Product, Revenue, and Marketing leadership.
• Conduct stakeholder interviews across Sales, Success, Solutions Engineering, and Support.
• Audit existing demos, enablement content, and compliance communications.
• Define the key investigation workflows that will anchor the new demo story
• Outcome: a clear 60-day roadmap, synthesis of insights, and alignment on the foundational workflows for your first launch.

The First 60 Days
Focus: Build the Story and Ship First Assets

• Produce high-quality demo materials and short, outcome-driven videos that bring real customer workflows to life.
• Develop new demo scripts, battlecards, talk tracks, and objection handling sheets.
• Stand up a searchable software asset library with an ongoing update process.
• Pilot new materials with select Sales and Success teams to collect early feedback.
• Outcome: A full set of usable, on-brand demo assets that boost clarity, adoption, and confidence across the field.

90 Days & Beyond
Focus: Rollout, Change Management, and Scale

• Launch the new demo and enablement assets across all field teams.
• Execute feature sunset, rollout, and compliance communications plan.
• Establish a repeatable PMM operating rhythm for feedback, measurement, and iteration.
• Outcome: A scaled, data-informed GTM engine where the field knows what to use, when, and why—driving adoption, alignment, and measurable pipeline impact

Salary & Equity
In this role, you'll receive a starting salary between $105,000 and $155,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

Location
We're building the impossible, together. To drive innovation through in-person collaboration, we're prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

The Perks

Flexible PTO
: We offer non-accrual PTO, plus 11 company holidays.

Fully-paid
health benefits
plan for employees
: including Medical, Dental, and Vision and an HSA match.

Family Leave
: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

Fertility & Family Benefits:
We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

Spring Health:
Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, a1nd digital tools, all tailored to each individual's needs.

Caregiver Support:
We have partnered with Cariloop to provide our employees with caregiver support.

Carta Tax Advisor:
Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

ERGs:
We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

WFH Stipend:
$150 per month to cover the costs of working from home.

Productivity Stipend:
$300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.

Home Office Stipend:
A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.
If you need assistance or an accommodation due to a disability, please email us at This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.
At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.