Director, Digital

MUSH makes healthy breakfasts and snacks for busy people. Founded in 2015, the Company believes that better food fuels better outcomes. Its ready-to-eat overnight oats, oatmeal smoothies and protein bars are healthy, satiating, and convenient alternatives to instant oatmeal, cereal and bars.

MUSH has expanded from weekend farmers markets to over 12,000 retailers nationwide and has become a leader in fresh snacking. The Company remains powered by a lean, entrepreneurial, and mighty team. If you're passionate about human progress and want to build a reputation of doing hard things well, MUSH might be a great place for you.

Job Description
We're looking for a digital marketing leader to amplify MUSH's brand presence across owned, retail, and e-commerce channels. You'll translate brand strategy into high-performing digital and retail media programs — ensuring our creative and messaging work hard to drive awareness and conversion.

This is a hands-on role for a strategic executor who knows how to bring brand campaigns to life across paid channels, measure what's working, and use those insights to optimize performance. You'll collaborate closely with Brand Marketing to ensure creative consistency while pushing for data-driven improvement.

Roles & Responsibilities

Build the Media Function

• Develop the overall media strategy — from paid social to retail media — to drive brand growth and business impact.
• Define what success looks like: set budgets, KPIs, measurement tools, and reporting frameworks across platforms.
• Shape how we resource the function, managing agencies and building a small internal team over time.

Drive Digital Growth

• Lead digital media strategy across Amazon, retail media platforms, and paid social/search.
• Partner with Brand Marketing to amplify storytelling and creative campaigns digitally.
• Manage and optimize paid media (Meta, TikTok, Google, Amazon Ads, Retail Media).
• Build full-funnel media plans that drive awareness, traffic, and conversion.

Optimize E-Commerce & Retail Media

• Own Amazon and Instacart performance — from paid ads to content and brand stores.
• Partner with Sales to maximize retailer media investments (Instacart, Walmart Connect, Roundel, etc.).
• Develop measurement frameworks that tie spend to sales velocity and category growth.

Measure & Improve

• Build dashboards and KPIs to track digital and retail media performance.
• Run A/B tests across channels and creatives to continuously improve ROI.
• Reallocate budgets based on real-time data and business priorities.

Collaborate & Lead

• Partner cross-functionally with Brand, Sales, and Finance to ensure aligned growth plans.
• Manage agency partners and vendors as needed.
• Over time, hire and mentor a lean digital team to scale the function.

Experience And Skills

• 8–10+ years in digital, e-commerce, or growth marketing — ideally CPG, food, or consumer goods.
• Proven success driving revenue through Amazon, Instacart, and paid digital channels.
• Strong analytical and media management skills (Google Analytics, Meta Ads, Instacart Ads, etc.).
• Strategic thinker who thrives in hands-on execution.
• Clear communicator and natural collaborator.

Cultural & Behavioral Expectations

• Learning - We are always learning and seeking to improve ourselves and the world around us.
• Innovating - We look for new ideas from everywhere and accept that we may be misunderstood for long periods of time.
• Taking Action - We have a strong bias for action and value calculated risk-taking.
• Being Resourceful - We accomplish more with less. We believe constraints breed creativity.
• Demanding Excellence - We have exceedingly high standards that most think are unreasonable. We demand excellence from ourselves and our partners who help us succeed.
• Creating Win-Win Relationships - We strive to create win-win relationships with all of our major stakeholders - our customers, suppliers, employees, owners, regulators, and communities in which we operate.