Director of Digital Marketing, Racquet Sports

Overview:

Director of Digital Marketing - Racquet Sports

Hybrid | Chicago, IL or Los Angeles, CA

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

We believe that being an athlete isn't something you do, it's who you are. It's a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

What You'll Do:

Wilson is seeking a strategic and performance-driven Director of Digital Marketing to lead customer acquisition and retention efforts with a primary focus on Tennis hard goods and soft goods. This role will oversee paid media, email, and CRM functions to drive traffic, conversion, and lifetime value across DTC channels. The ideal candidate is a data-savvy marketer with deep expertise in performance marketing, lifecycle strategy, and team leadership, and a passion for sports and innovation

Specific responsibilities include, but are not limited to:

• Own the full-funnel digital marketing strategy across paid media, email, and CRM.
• Develop integrated plans that align with brand campaigns, product launches, and seasonal promotions.
• Collaborate cross-functionally with eCommerce, creative, merchandising, and product teams to ensure cohesive messaging and execution.
• Lead paid media strategy across search, social, display, video, and affiliate channels.
• Manage media budgets to maximize ROAS and customer acquisition efficiency.
• Oversee campaign setup, optimization, and performance across platforms (Google Ads, Meta, TikTok, YouTube, etc.).
• Drive experimentation through A/B testing of ad creative, targeting, and landing pages.
• Oversee the Email and CRM team, guiding strategy for customer retention, reactivation, and loyalty.
• Develop segmentation and personalization strategies to improve engagement and LTV.
• Partner with analytics and product teams to refine lifecycle journeys and trigger-based campaigns.
• Monitor KPIs including CAC, ROAS, CTR, CVR, LTV, and churn; provide actionable insights to stakeholders.
• Build dashboards and reports to track performance across acquisition and retention channels.
• Collaborate with BI teams to refine attribution models and incrementality testing.
• Lead and mentor a team of paid media and CRM specialists.
• Manage external agencies and media partners, ensuring alignment with business goals.
• Foster a culture of innovation, experimentation, and continuous learning.
• Work closely with brand marketing, product, and eCommerce teams to ensure integrated campaigns.
• Support global expansion and localization strategies for digital marketing.

What We're Looking For :

This role requires a bachelor's degree in business, Marketing, Digital Marketing or a related field along with 7+ years of relevant experience within the industry. This experience should include several years of acquisition and retention work, with at least 3 years in a leadership or managerial position or an equivalent combination of education and experience.

Other qualifications include:

• Proven track record of managing multi-million dollar budgets and driving measurable growth.
• Expertise in Google Ads, Meta Business Manager, TikTok Ads, DSPs, ESPs, and CRM platforms.
• Strong analytical skills and experience with tools like GA4, Looker, Tableau, or similar.
• Excellent leadership, communication, and project management skills.
• Passion for tennis, pickleball, or racquet sports is a plus.

What We'll Provide

A reasonable estimate of the pay range is $150, $200,000.00 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.

We also offer an innovative, inclusive, and people-first environment with competitive benefits and perks, including:

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid parental leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• Summer hours
• Company-sponsored sports leagues/teams
• Fun, active company outings around major sports events

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.