Marketing & Content Coordinator (Social + YouTube + Events)

Marketing & Content Coordinator (Social + YouTube + Events)

Company: CTM Customs

Location: Stuart Fl.

Type: Full-time

Reports to: Owner

Role Summary

We're looking for a hands-on marketing person to own and execute CTM Customs' marketing across social media, YouTube content, newsletters, events, and basic website updates. This role blends creative content creation with organization, analytics, and brand growth.

Key Responsibilities

Social Media (All Platforms)

• Manage and post across all social platforms (Instagram, Facebook, YouTube, TikTok, etc.)
• Build and maintain a content calendar (posts, stories, reels/shorts, promos)
• Engage with the community: comments, DMs, reviews, and brand voice consistency
• Track performance and adjust strategy based on analytics

YouTube Content Creation

• Coordinate and support longform + Shorts production (planning, filming support, editing coordination)
• Write titles, descriptions, chapters, tags, and upload assets
• Create/coordinate thumbnails and ensure consistent CTM brand style
• Assist with publishing schedule, retention improvements, and channel growth strategy

Email Newsletters

• Create and send newsletters (promos, shop updates, events, product features)
• Manage email lists/segmentation and maintain consistent send cadence
• Report on open rates, click rates, and conversions

Events & Promotions

• Coordinate events (meets, vendor days, giveaways, launches, community events)
• Work with vendors/partners, handle logistics, promote across channels
• Capture content during events and repurpose for social + YouTube + email

Website Updates

• Update website content (services, galleries, landing pages, blogs, promotions)
• Keep key pages current and accurate (hours, contact, offerings, pricing ranges if applicable)

Demographic & Market Research

• Research customer demographics, local market trends, competitor positioning
• Identify target audiences and content angles that attract the right customers
• Support ad targeting and messaging (even if ads are handled by someone else)

Brand Ambassador Management

• Recruit, coordinate, and manage brand ambassadors/partners
• Provide content guidelines, track deliverables, and maintain relationships
• Organize ambassador promotions, discount codes, and reporting

Qualifications

• Proven experience running social media and content for a brand (portfolio required)
• Strong writing skills (captions, newsletters, promos)
• Comfortable creating content in the real world (shop environment, vehicles, events)
• Familiar with YouTube best practices (thumbnails, SEO, retention, publishing cadence)
• Organized: content calendars, deadlines, checklists, vendor coordination
• Basic graphic/video skills (Canva required; Adobe/CapCut/Premiere a plus)
• Basic web update ability
• Photo/video shooting experience (iPhone/DSLR, lighting, audio)
• SEO and local search basics (Google Business Profile)
• Experience managing creators/ambassadors
• Experience in automotive, truck/SUV, Jeep, RV, or aftermarket industries

Success Metrics (What "Great" Looks Like)

• Consistent posting cadence across all platforms
• YouTube growth (views, watch time, subscribers) and reliable publishing schedule
• Newsletter consistency + improved opens/clicks
• Increased inbound leads tied to content and promotions
• Smoothly executed events and measurable attendance/engagement
• Stronger brand consistency and community presence

How to Apply

Send:

• Resume
• Links to social channels and/or YouTube work you've managed
• 3–5 examples of content you created (posts, reels/shorts, thumbnails, newsletters)
• A short note: "If hired, what would you post in the first 14 days for CTM Customs?"

Job Type: Full-time

Pay: $52, $100,000.00 per year

Benefits:

• Paid time off

Work Location: In person