Social Media Manager

Company Information

At Advarra, we are passionate about making a difference in the world of clinical research and advancing human health. With a rich history rooted in ethical review services, combined with innovative technology and data solutions and deep industry expertise, we are at the forefront of industry change. A market leader and pioneer, Advarra breaks the silos that impede clinical research, aligning patients, sites, sponsors, and CROs in a connected ecosystem to accelerate trials.

Company Culture

Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives.

At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.

Job Overview Summary

The Social Media Manager is responsible for supporting and scaling our social media efforts. The successful candidate will manage and execute social media strategies, create compelling content, and analyze performance metrics to optimize campaigns. This role will play a crucial part in enhancing brand awareness, engaging our audience, and driving traffic to increase conversions and build sales pipeline.

Job Duties & Responsibilities

• Oversee the day-to-day management of Advarra's social channels, paid social media campaigns, and the employee advocacy platform in alignment with marketing goals and brand voice.
• Plan, create, and schedule engaging and visually appealing content (text, images, videos) across various social media channels.
• Create social campaign plans and content to optimize marketing assets and translate complex tech/service offerings into accessible, value-driven posts.
• Collaborate with the content writer and creative team to develop high-quality assets that resonate with our target audience.
• Collaborate with the content strategy team to align social campaigns, messaging, and cadence to the content calendar.
• Work with product, events, human resources, and customer service teams to review and approve post content in support of cross-functional efforts.
• Monitor and respond to comments, messages, and mentions promptly to foster positive interactions, flag and escalate any adverse event mentions, misinformation, or reputational risks.
• Collaborate with select Advarra executives and and subject matter experts to optimize their social profiles, content, and public presence.
• Build and nurture relationships with our online community, including influencers, brand advocates, thought leaders, KOLs (key opinion leaders), and professional / industry networks.
• Track, analyze, and report on key performance metrics such as engagement rate, follower growth, website traffic, lead conversions (or pipeline contribution), audience segmentation, share of voice, attribution models, and sentiment / share of voice.
• Use analytics tools (native platform analytics, social listening tools, HubSpot, GA4, other enterprise platforms) to measure ROI, derive insights, and refine strategies.
• Run A/B tests and experiments to optimize messaging, visuals, posting times, formats, audience segments, and creative direction.
• Stay updated on social media trends, tools, algorithm changes, societal / industry conversations, and compliance best practices to ensure our platforms remain innovative, relevant, and safe.
• Develop, document, and maintain social media governance policies, content guidelines, escalation protocols, and best practices (e.g. brand voice, disclaimer usage, crisis protocols).
• Occasional travel (3-4 times / year) for in-person conferences or team-building meetings.

Location

This role is open to candidates working remotely in the United States.

Basic Qualifications

• Bachelor's degree in Marketing, Communications, Life Sciences, or related field
• 5+ years proven experience managing social media platforms for a technology, services, or regulated organization (preferably with B2B / tech / healthcare / life sciences exposure).
• Demonstrated experience in end-to-end campaign management, including strategic planning, execution, optimization, and performance reporting.
• Deep understanding of key social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Reddit, etc.), including algorithm dynamics, features, audience behaviors, and evolving trends.
• Proficiency in social media management, listening, scheduling, and analytics tools (e.g. Hootsuite, Sprout, Sprinklr, etc.).
• Experience with paid social media campaigns and budget management.

Preferred Qualifications

• Excellent communication and storytelling skills, with the ability to craft content that drives engagement.
• Strong project management skills: ability to juggle multiple campaigns, stakeholders, calendars, and deadlines.
• Creative thinking and problem-solving abilities.
• Ability to work independently and collaboratively across distributed teams.
• Prior experience or domain knowledge in clinical research, life sciences, healthcare, medical technology, biotech, or regulated industries.
• Working knowledge of SEO principles and keyword strategy, and their application to social media content optimization.
• Proficiency with design / multimedia tools (Canva, Figma, Adobe Creative Suite, basic video editing) and a strong aesthetic sense.
• Ability to absorb domain / regulatory guidance, understand scientific / clinical information, and execute feedback loops.

Physical and Mental Requirements

• Sit or stand for extended periods of time at stationary workstation
• Regularly carry, raise, and lower objects of up to 10 Lbs.
• Learn and comprehend basic instructions
• Focus and attention to tasks and responsibilities
• Verbal communication; listening and understanding, responding, and speaking

Advarra is an equal opportunity employer that is committed to diversity, equity and inclusion and providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law. Advarra provides equal employment opportunity to all individuals regardless of these protected characteristics. Further, Advarra takes affirmative action to ensure that applicants and employees are treated without regard to any of these protected characteristics in all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and separation from employment.

The base salary range for this role is $75,000 - $126,000. Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.