Shop - Integrated Marketing Campaign, Strategy & Analytics Manager

Responsibilities
About the Team

The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic planning, development, coordination, and execution of cross-channel brand and sales campaigns. With deep alignment across PR, digital, and social media, IMC ensures campaigns drive brand awareness, engagement, and targeted revenue growth. The team plays a critical role in delivering cohesive, data-driven marketing strategies that support TikTok Shop's core business objectives.

About the role

You will drive strategic marketing insights by conducting rigorous desktop research and competitor tracking to deliver actionable market and consumer intelligence. In addition, you'll design and continuously monitor key branding and marketing metrics while collaborating with cross-functional teams—especially the Data Analytics team—to build dashboards and tools that enhance operational efficiency. You will also support ad hoc projects such as user tribe analysis, monetization initiatives, and affiliate marketing programs to shape and refine our overall marketing strategy.

Responsibilities

1. Desktop Research: delivering market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team;

2. Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis (BHT, NPS, Social Listening, search index, etc.), and conduct analysis and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions, and define key strategies for different teams;

3. Resources management & improvement: analyze traffic and promotion tools and lay a solid strategy for improving resource utilization efficiency. Also, take care of marketing & branding visual and creative authorization;

4. Collaborating with the DA team, building the data dashboard, and developing tools to improve the efficiency of all ops and mkt teams. Convert the strategy into tools to ensure that all the team improves efficiency and completes the target.

5. Other ad hoc projects include user tribe analysis, monetization projects, and affiliate marketing programs.

Qualifications
Minimum qualifications:

• Bachelor's or Master's degree in engineering, business, finance, marketing or other related fields

• 3+ years of working experience in a fast-paced industry, Management Consulting, Tech, or FMCG companies

• Established experience in project management and data analysis

Preferred qualifications:

• Good inference skills to manage stakeholders

• Outstanding analytical skills and comfortable with analyzing complex, large-scale data sets

• Ability to multi-task, meet deadlines, and thrive in a fast-paced environment

• Self-driven and a team player

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​

Job Information
【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $ $273600 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​