Shop - Product Manager, Influencer Marketing and Affiliate Integrations

Responsibilities
About

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

About the Team

The TikTok Shop Affiliate team designs and builds tools that connect creators, merchants, and consumers through performance-driven partnerships. Their work spans creator and seller onboarding, product discovery and matching, commission and payout systems, analytics, and integrations with leading creator and influencer marketing apps. The goal is to make it seamless for creators to monetize content while enabling merchants to scale sales through affiliates.

About the role

This role sits within Partnerships & Integrations and focuses on building the APIs and platform connections that power our affiliate ecosystem. You'll collaborate with a wide variety of partners—creators, content publishers (blogs, news, deal sites), affiliate networks (CJ, Rakuten, Impact, Awin), and influencer marketing apps (Linktree, JoinBrands, ShopMy).

The team operates like a start-up within TikTok: you'll be hands-on with everything from data analysis to operations, while also owning end-to-end product strategy and success metrics. We're looking for someone who's equally excited about writing scripts and analyzing data, brainstorming with review sites to improve conversions, and working with influencer apps to bring TikTok Shop opportunities to their creators.

This is a fast-paced, high-impact role for someone who thrives at the intersection of technical building and creative influencer marketing.

Responsibilities

• Collect and analyze market insights and trends to understand the evolving eCommerce and affiliate ecosystem.

• Work closely with publishers and partners—including websites, blogs, deal & coupon sites, loyalty/rewards platforms, and creator apps—to ensure their success on TikTok Shop.

• Dive into data and operations to help partners optimize their participation in TikTok Shop's affiliate program.

• Own the design and development of APIs that enable partners to seamlessly integrate with TikTok Shop's affiliate platform.

Qualifications
Minimum Qualifications

• 5+ years of product management experience.

• Proficiency in API design and development.

• Comfort with SQL, data analysis, and getting hands-on with technical details.

• Strong cross-team communication skills with the ability to quickly translate business needs into product opportunities

Preferred Qualifications

• Bachelor's degree in a technology-related field (or equivalent experience).

• Understanding of eCommerce, influencer marketing, and affiliate marketing ecosystems.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​

Job Information
【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $ $234080 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​