CRM Marketing Automation Manager

6 days ago

Arlington, Virginia, United States Greene Resources Full time $80,000 - $120,000 per year

Position:
CRM Marketing Automation Manager

Location:
Arlington, VA (Hybrid)

Experience:

  • 5+ years of experience in CRM management, marketing automation, or related roles.
  • Proven experience with CRM platforms (e.g., Klaviyo Salesforce, HubSpot, Braze, Adobe Campaign, etc.).

Education:
A Bachelor's degree in Marketing, Business, Data Science, or a related field is required. A Master's degree is preferred.

Type:
Full-time; Direct Hire

Schedule:
Monday - Friday

Greene Resources
is seeking a
CRM Marketing Automation Manager
to join a growing and dynamic team As a
CRM Marketing Automation Manager
, you will be responsible for developing and executing advanced CRM and marketing automation strategies that drive customer engagement, retention, and business growth. You will collaborate closely with the central CRM team and commercial stakeholders to ensure seamless, data-driven customer journeys and effective communication across all CRM channels.

Job Description:

  • Design, execute, and manage marketing automation initiatives that align with business objectives and industry best practices, in close partnership with the central CRM team.
  • Oversee all CRM communication channels (email, SMS, push notifications, etc.) to ensure consistency, effectiveness, and alignment with brand guidelines.
  • Create, test, and continuously optimize automated workflows to enhance customer journeys, personalize experiences, and streamline CRM processes.
  • Track, analyze, and report on CRM and campaign KPIs to measure success, identify trends, and recommend actionable improvements.
  • Develop, implement, and test data models, new CRM features, and tools to improve customer segmentation, targeting, and overall relationship management.
  • Leverage data analysis to gain insights into customer behavior, preferences, and trends, informing CRM and marketing strategies.
  • Work closely with commercial and sales teams to ensure alignment on CRM strategies, support lead generation, and drive revenue growth.
  • Ensure CRM platforms are up-to-date, fully functional, and optimized. Troubleshoot and resolve technical issues promptly to minimize disruption.

Position Requirements:

  • B2C experience.
  • Strong analytical skills and experience with data modeling and customer segmentation.
  • Excellent project management and stakeholder collaboration skills.
  • Ability to translate business objectives into actionable CRM strategies.
  • Strong communication skills, both written and verbal.
  • Experience working in cross-functional teams and matrix organizations.

Greene Resources
is part of
Array Corporation,
the leading technology-enabled workforce solutions company whose mission is to fix how work is bought, sold and delivered to enable access to the American Dream.

We are proud to be an Equal Employment Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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