Personalization Analysis

Location: prefer Dallas-Fort Worth metropolitan area. Hybrid, 2-3 days on-site. Open to other locations, but might require doing an in-person interview.

Employment Type: Full-time, long-term employment at Concord.

Compensation: $60 - $70/hr W2 hourly.

Requirements: must be authorized to work legally in the US without sponsorship, now or in the future.

About Us

Concord isn't your typical consulting firm; we are an execution company with a passion for making things happen. Our mission is to help clients enhance customer experiences, optimize operations, and revolutionize their product offerings through seamless integration, optimization, and activation of technology and data.

We are purpose-built, merging the industry's top specialty companies to amplify our Innovation Capabilities in analytics & AI, data management & engineering, UX and digital experience, and technical platform integration, automation & security engineering.

About the Role

We are seeking a seasoned Personalization Specialist to join Concord, supporting our client in the retail/e-commerce vertical on large-scale initiatives.

This role will be responsible for tracking and monitoring the effectiveness of personalization experiences and supporting the setup and measurement of new personalization tests, as well as supporting ongoing updates to personalization experiences.

What You Will Be Doing

• Accountable to coordinating the test and measurement setup and tracking of new personalization tests, as well as the tracking and reporting of the personalization tests and overall progress.
• Establish and maintain operations with digital business partners to personalize ongoing experiences like promo, SKU, and seasonal trends.
• Effectively prioritize new experimentation within the personalization operational roadmap and leverage data to guide ongoing development.
• Generate customer insights from data to guide the strategic direction of personalized experiences.
• Collaborate with digital business teams to build business hypotheses leveraging a deep understanding of customer behavior and strategize improvements to web performance.
• Identifying opportunities for optimization on personalization experiences.
• Work cross-functionally with many other departments to coordinate and execute operational needs and/or to set up a new or optimize an existing personalization experience.
• Supports two business units under the direction of the Personalization Strategy Lead.
• Work closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels.

What We Are Looking For

• Bachelor's degree in Mathematics, Business, Technology, or a related field.
• 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies.
• 3-5 years of experience in web analytics, business analysis, or statistical background.
• Strong understanding of digital marketing channels, tools, and best practices
• Data driven; must understand how to make decisions using performance metrics.
• GA4 experience is a plus.
• Ability to manage multiple priorities and thrive in a fast-paced environment.
• Ability to create reports to share with leadership that succinctly inform on progress.
• Experience with data driven test and learn methodology and practice preferred.
• Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred.

Core Competencies & Attributes

• Passionate Learner – inquisitive about the business; open to feedback and coaching, applies learning quickly; applies learning to improve processes and procedures, proactively shares learning with colleagues and leaders; realigning and reshaping projects.
• Flexible & Agile Adapter – responsive and open to change; works well with ambiguity; adapts to new plans or directions; keeps calm under pressure; perseveres to achieve the plan/task; doesn't dwell on the past.
• Talent Builder – considers how we can create an inclusive culture; encourages input from others; invests time as an informal/formal coach or buddy; works to build a diverse team with the right skills and knowledge; looks for ways to acknowledge, motivate, and value the team.
• Effective Communicator – articulates in an appropriate and accurate manner; emotionally astute while remaining authentic to own style/self; encourages others to express views and opinions; demonstrates active listening and uses probing questions; is concise and relevant with data/info.
• Team Builder – references the importance of teamwork and actively demonstrates collaboration and sharing; builds and/or participates in effective teams; values the importance of inclusion and various sources of thought/input; is humble when operating within a team.
• Customer Focused Partner – understands internal and external customer needs; contributes to plans and actions to improve the associate and customer journey/experience; holds self and team accountable for improving the customer experience; is an advocate for the customer.
• Strategic Thinker – progressive thinking with the ability to bring new ideas to life; works with others to develop progressive and cost-effective strategies; provides suggestions to improve upon continuous improvement and scalability within the department; uses a broad range of data sources.
• Big Picture Thinker – understands own department and how other key departments operate; adopts an inclusive approach; seeks feedback, reviews progress, and adapts plans as needed; understands interdependencies with other departments.
• Results Driver – effective at driving and delivering on plans; holds self and team accountable to high standards of delivery; suggests opportunities for innovation and continuous improvement; focuses on the right priorities and uses resources/time wisely; demonstrates grit and determination.
• Problem Solver & Decision Maker – able to consume department/operational data to identify business; identifies, gathers, and examines the relevant information; makes recommendations and takes action to solve challenges, considers the importance/impact of decisions against relevant factors

What We Offer (W2 Employment)

• Health, Dental, and Vision Insurance: Comprehensive coverage to support your well-being.
• Employer Contributions to Health Savings Accounts (HSA): Helping you save for medical expenses.
• Flexible Spending Accounts (FSA): Options for healthcare and dependent care expenses, plus a $200 Lifestyle Spending Account (LSA).
• Disability Insurance: Short- and long-term coverage, fully paid by the employer.
• Life and AD&D Insurance: Employer-provided coverage, with options for additional voluntary coverage.
• Employee Assistance Program (EAP): Access to personal and professional support resources.
• Career Growth Opportunities: Pathways for advancement and skill development.
• Team Engagement Activities: Regular team-building events and company-sponsored activities to foster collaboration and connection.

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Concord is an execution partner helping organizations drive digital transformation, modernization and scalable technology solutions. We deliver real results that solve real business challenges. We operate globally and are growing fast, shaping the future of technology. Join a team trusted by top companies to drive strategic growth and operational excellence

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