Senior PPC Manager

1 day ago

Atlanta, Georgia, United States NPHub Full time $120,000 - $150,000 per year

Title: Senior PPC Manager - Healthcare & EdTech

Location: Atlanta, GA (Hybrid)

Compensation: Competitive Salary + Performance-Based Bonus

Who We Are

NPHub is a rapidly growing healthcare education and career platform with a mission to expand healthcare access in the U.S. by helping nurse practitioner (NP) students graduate on time and connect with ideal job opportunities.

Role Overview

As Senior PPC Manager, you will play a critical role in driving NPHub's growth by managing and optimizing paid search and paid social campaigns.

Key Responsibilities:

● Develop, launch, and manage paid media campaigns on platforms including Google, Facebook, Instagram, LinkedIn, TikTok, and Reddit to drive growth for NP student acquisition and NP candidates.

● Optimize campaigns daily to meet performance goals such as ROAS and lead acquisition, adjusting bids, audiences, creatives, and strategies as needed.

● Collaborate with the content and creative teams to ensure engaging, on-brand ad materials are utilized across campaigns.

● Monitor, analyze, and report on campaign performance, identifying insights and opportunities to improve.

● Oversee and adjust budgets to ensure the most efficient use of resources across multiple platforms.

● Stay updated on emerging PPC trends and incorporate best practices into ongoing campaigns.

Required Qualifications:

● 8-12 years of experience as a performance marketer, specifically in Meta Ads and Google Search.

● Proven expertise in managing high-budget campaigns (at least $100k/monthly).

● Strong analytical mindset with the ability to draw actionable insights from data.

● Experience driving DTC sales and leads.

● Excellent ad copywriting skills.

Desirable Qualities:

● Experience in the healthcare or education sector or with driving lead gen is a plus.

● Ability to work collaboratively with creative teams while also managing projects independently.

Benefits and Perks:

● Hybrid work environment (with an office in Vinings, GA)

● Competitive compensation and comprehensive benefits

● Unlimited paid time off and annual company holidays

● Opportunity to grow with a company making a meaningful impact in healthcare

Interested in the opportunity? Apply now.

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