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manager, marketing analytics

2 weeks ago

Wilmington, Delaware, United States CELLA Full time

Location: Wilmington, Delaware

Job Type: Permanent

Compensation Range: $130, ,000 per year

Our client is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel-Digital Marketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design.

The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives.

In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology.

Responsibilities:

  • Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership.
  • Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.
  • Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques.
  • Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages.
  • Manage multiple competing projects, setting clear expectations, and adhering to deadlines.

Qualifications:

  • Bachelor's Degree (Master's degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science.
  • 5+ years of experience in complex, data-driven problem-solving.
  • Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau).
  • Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies.
  • Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity.
  • Ability to work independently, make sound, fact-based recommendations, and think strategically.
  • Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives.
  • Customer-focused mindset with a passion for delivering innovative marketing solutions.
  • Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling).

JOBID: JN

LI-Cella
LI-MN1
PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.