Auto Optimization Specialist I

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit

Auto Optimization Analyst I

$55,000 – $60,000 | Excellent Benefits | Collaborative, Growth-Focused Team

Are you ready to accelerate your digital marketing career? Join our high-performing, supportive team as an Auto Optimization Analyst I — where data, creativity, and collaboration drive results. In this role, you'll be hands-on managing paid search campaigns (SEM) and optimizing organic search (SEO) for top automotive clients, helping them dominate the search landscape and convert more leads.

We're looking for someone with a passion for performance marketing and a knack for turning insights into action. If you love the thrill of improving ROI, experimenting with strategy, and seeing your optimizations translate into real business growth — this is the opportunity for you.

What You'll Do

• Manage and optimize paid search (SEM) and SEO campaigns with a strong focus on the automotive industry
• Monitor, analyze, and fine-tune campaigns to maximize traffic, leads, calls, and conversions
• Collaborate closely with Account Management and Sales teams to develop performance-driven digital strategies
• Track KPIs, identify trends, and adjust tactics in real time to boost performance
• Troubleshoot and resolve campaign challenges creatively and efficiently
• Stay ahead of evolving search trends, algorithms, and technologies

What You Bring

• 1+ years of experience managing SEM campaigns (SEO experience a plus)
• A strong grasp of paid search platforms, conversion tracking, and analytics tools
• Data-driven mindset with solid Excel and reporting skills
• Ability to communicate strategy clearly to non-technical partners
• Highly organized, detail-oriented, and motivated to learn and grow
• A collaborative spirit and a passion for helping clients succeed

Why You'll Love Working Here

• Competitive Pay: $55,000 – $60,000 annually
• Fantastic Benefits: Comprehensive medical, dental, vision, and 401(k) with company match
• Supportive Team Culture: You'll join a collaborative, encouraging environment that celebrates innovation and shared success
• Career Growth: Opportunities to advance, learn new tools, and make a real impact in the automotive digital marketing space
• Flexibility & Balance: We value results and collaboration — not micromanagement

Ready to drive results and grow your career with a team that values your talent?

Apply today and help shape the future of automotive digital marketing

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department