Digital Analytics Specialist

3 days ago

Plano, Texas, United States eTek IT Services Full time
Required SkillsAdobe Anlaytics and/or Google Analytics, JavaScript, Data Visualization tools (e.g., Tableau, Power BI, Google Data Studio, Thoughtspot) Additional Skills Job DescriptionJob Summary: The Digital Analytics Specialist will be responsible for leveraging Adobe and Google Analytics to drive data-informed decision-making across our digital platforms.
This role involves analyzing website performance, user behavior, and marketing effectiveness to optimize our online presence and enhance user experience.
Key Responsibilities: · Responsible to lead end-to-end Adobe and Google Analytics tracking codes across digital platforms. · Collaborate with marketing, product, and IT teams to identify tracking needs and ensure accurate data collection. · Monitor and analyze website performance metrics, traffic trends, and user behavior. · Develop comprehensive reports and dashboards to communicate insights to stakeholders. · Familiarity with GTM for effectively managing and deploying marketing tags across digital properties. · Strong proficiency in JavaScript with hands-on, real-time experience in implementing tracking solutions and analytics configurations. · Experience with iOS and Android native platforms to analyze and implement analytics tagging. · Proficient in using tools such as GitHub, Adobe Experience Manager (AEM), Veracode, and SonarQube for version control, application management, and code analysis. · Conduct A/B testing and other experiments to assess the impact of marketing campaigns and site changes. · Provide recommendations for improving site usability and conversion rates based on data analysis. · Stay updated with industry trends and best practices in digital analytics.
Qualifications: · Bachelor's degree in Marketing, Data Analytics, Computer Science, or a related field. · 10+ years of experience with Adobe Analytics and Google Analytics. · Proficient in data visualization tools (e.g., Tableau, Power BI, Google Data Studio, Thoughtspot). · Strong analytical skills with the ability to interpret complex data sets. · Excellent communication and presentation skills. · Familiarity with SEO, PPC, and digital marketing strategies is a plus. · Knowledge of HTML, JavaScript, and web development is must

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