VP Consumer Marketing

Our Mission:

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.Come be part of remarkable.

Overview:

How you can make a difference

HealthEquity is on a mission to transform how consumers engage with their health and financial well-being—and we're determined to make HealthEquity the #1 brand in the marketplace. As VP of Consumer Marketing, you'll lead the vision and execution of strategies that drive engagement, acquisition, and loyalty across millions of members. This is your chance to shape the future of consumer marketing in health and wellness while delivering measurable impact at scale. You'll influence strategies that touch millions of lives and redefine industry standards in an innovation-driven culture that leverages cutting-edge technology and data to create personalized, meaningful experiences.

What you'll be doing

• Lead a Unified Consumer Strategy: Build and execute omnichannel engagement programs (email, SMS, push notifications, digital journeys) to increase HSA saving, spending, and investing behaviors.
• Elevate HealthEquity's Brand: Drive brand awareness and trust to position HealthEquity as the leading health and wellness provider.
• Direct-to-Consumer Growth: Expand DTC initiatives targeting new segments—through personalized, data-driven campaigns.
• Behavior-Based Engagement: Implement innovative lifecycle marketing programs across earned, paid, and owned channels to drive adoption and utilization.
• Digital Marketing Innovation: Leverage Salesforce Marketing Cloud, CDPs, and advanced martech to optimize campaigns and member journeys.
• Full-Funnel Performance: Own marketing attribution, conversion optimization, and cost-per-signup metrics to deliver measurable business outcomes.
• External Partnerships: Provide marketing thought leadership within a complex partner ecosystem, fostering co-branded initiatives and driving adoption.
• Consumer Engagement Product Management: Define frameworks for outreach, messaging hierarchy, and martech integration to enable personalization and predictive analytics.
• Strategic Leadership: Inspire and grow a team of 15–25 marketers, fostering creativity, collaboration, and innovation while aligning with enterprise priorities.

What you will need to be successful

• Proven Expertise: 15+ years in consumer engagement leadership, with at least 5 years in marketing leadership roles.
• Digital-First Mindset: Experience driving growth through lifecycle marketing, DTC strategies, and behavioral-based engagement.
• Data-Driven Approach: Strong understanding of CRM, segmentation, and advanced analytics to personalize journeys and optimize ROI.
• Tech Savvy: Skilled in martech platforms, data modeling, and AI-driven marketing capabilities.
• Leadership Excellence: Ability to inspire teams, influence cross-functional stakeholders, and deliver results in fast-paced environments.
• Education: Bachelor's degree in Marketing, Business, or related field; MBA preferred.

This is a remote position.

Salary Range: $200,000.00 To $255,750.00/year Benefits & Perks:

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Why work with HealthEquity :

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot's AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy.