Inbound Marketing Strategist

About the Job

Geear is a HubSpot Diamond Partner and has repeatedly been voted one of the Best Places to Work in Virginia. We're a remote-first digital marketing agency that helps credit unions and community banks grow through smarter marketing — and we want you to grow with us.

We're looking for a bright, motivated individual who's passionate about SEO, content, and email marketing. If you're eager to learn, love collaborating, and want to do meaningful work in a company that truly lives its values — all while enjoying a 4-day workweek and 100% remote flexibility — you might be exactly who we're looking for.

What You'll Do

You thrive on cultivating meaningful relationships and delivering results that make clients say "wow."

Your day-to-day work will include:

• Working closely with other Geear team members to develop, execute, and analyze clients' SEO, content, and HubSpot marketing campaigns.
• Building and maintaining landing pages.
• Creating and sending email marketing content).
• Conducting HubSpot property and contact audits, including deduplication and non-marketing contact management.
• Performing HubSpot list and segment audits, workflow performance audits, and lead scoring audits.
• Writing and optimizing copy for chatbots, forms, emails, and landing pages.
• Building and maintaining HubSpot forms and managing integrations.
• Conducting comprehensive HubSpot audits, including:
• Supporting content strategy and SEO initiatives, including:
• List/segment audits
• Automation and workflow audits
• Lead scoring audits
• Campaign asset audits
• SEO and content audits
• Tracking and attribution audits
• Keyword, topic, and competitor research
• Onsite SEO implementation and internal link audits
• Local SEO strategy and execution
• Technical site auditing and schema implementation
• Conversion rate optimization (CRO) setup, analysis, and testing
• Writing or collaborating on blog posts, website copy, and emails that drive results
• Partner with the internal Inbound Team through async communication, team meetings, and shared projects.
• Bring new, innovative ideas to our team and clients.
• Contribute to making our 4-Day Workweek sustainable and successful for everyone.

Who You Are

• Someone who works well independently but thrives in a collaborative, remote team environment
• Someone who has hands-on experience with SEO, GEO, content, and email marketing — and enjoys staying current with trends and tools
• Someone who has strong HubSpot experience — including automation, workflows, CRM segmentation, and property management
• Someone who understands how to use data to uncover insights and shape strategy
• Someone who has high empathy and can deeply understand customer needs and experiences
• Someone who gets excited watching their efforts translate into traffic, leads, and happy clients
• Someone who is curious about AI and the future of SEO, content, and marketing automation
• Someone who enjoys solving problems creatively and finding more efficient ways to work

Who You'll Work With

• A digitally obsessed, purpose-driven team where you'll learn from experienced professionals across SEO, advertising, content, and HubSpot disciplines
• A positive, healthy company culture steeped in our core values of Growth, Empathy, Essentialism, Accountability, and Right — we call it GEEAR
• A growing agency recognized as one of the Best Places to Work in Virginia for five consecutive years
• A Google Premium Partner, Microsoft Ads Partner, and HubSpot Diamond Partner.

Setting You Up For Success

As an employee-first organization, we want to make sure our team members are set up for success. When you win, everyone wins. Therefore, we are proud to offer the following benefits:

• 4-Day Workweek. We recognize the incredible impact wellness and balance have on productivity, quality of work, and employee experience and are eagerly piloting a four-day workweek.
• Fully remote office. We don't think you need to be in an office to do great work. If you prefer an occasional change of scenery outside the office, we will cover some or all of the cost of a coworking membership.
• Group health, dental, vision, and life insurance plans at a very low cost.
• 401k savings plan with employer match helps you save some for later.
• Student loan assistance plan that makes monthly contributions directly to your student loan principal (at no cost to you).
• $2000 home office and computer allowance to equip you with the resources you need to perform your best (and be comfortable while doing it).
• $500 annual education stipend.
• Unlimited paid time off.
• A clear track for career growth, increased responsibilities, and increased compensation.

Qualifications

• 3–5 years of hands-on experience creating and implementing SEO, content, and email marketing strategies
• Strong, practical HubSpot experience, including:
• Experience with Google Analytics or other web analytics platforms
• Familiarity with SEO tools like Screaming Frog, Semrush, Ahrefs, SpyFu, Moz, or Searchmetrics
• Strong writing and editing skills for all stages of the buyer's journey
• Ability to analyze data to inform recommendations and decisions
• Detail-oriented, proactive, and creative self-starter
• Excellent written and verbal communication skills
• High emotional intelligence (EQ) and collaborative energy
• Experience with email marketing, HubSpot, and content performance analysis strongly preferred
• Building and optimizing landing pages and forms
• Managing email marketing campaigns and contact lists
• Conducting audits (workflows, lead scoring, content, automation)

Bonus skills:

• Schema implementation experience
• HTML, CSS, or JavaScript fluency
• Experience with review acquisition or link-building campaigns
• Familiarity with Local SEO and Google Business Profiles
• Experience with B2B, financial services, or industrial clients

Candidates must be based in the United States.

What's The Geear Culture Like?

As a 'people first' organization, culture is extremely important to us. We recognize how a toxic culture can create a miserable experience for an employee, so we protect it at all costs.

Our culture is steeped in our core values of GEEAR: Growth, Essentialism, Empathy, Accountability, and Right. Our people are focused on personal and professional growth, they focus on the essentials, they are empathetic towards others, they take accountability and ownership, and they do what's right and in the best interest of our clients.

Our culture is compassionate and team-oriented. We don't tolerate any "throat stomping" or other negative behavior that impacts someone's experience here.

That's why our employees rave about our culture (and we think you will, too).

Compensation

• Base salary: $69,000 - $73,000/yr
• Additional company bonus opportunities: $5,690 - $9,380/yr.
• Total earning potential: $74,690-$82,380/yr.

A little more about us...

We believe strongly in personal accountability. We will invest in you, challenge you, and develop you. It is in our best interest to see you succeed and grow.

Geear is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace that values and respects all individuals. We encourage applications from candidates of all backgrounds and experiences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other legally protected status. We believe that a diverse team contributes to a richer work environment and enhances the quality of our services. All qualified applicants will receive consideration for employment without regard to these characteristics.

Please note that, at this time, we are unable to sponsor work visas and are only hiring individuals who are legally authorized to work in the United States.

---